Allowing your customers to customize products in real time gives them power.
A customizable experience, like a product configurator, invites customers to research in a new immersive way. Instead of salespeople spending loads of time with them, going over every detail and seeing every angel, they can do it themselves. It empowers them to be in charge of their own sales journey and sets your company apart from competitors that don’t offer this experience. Implementing a 2D or 3D product configurator enables your customer to experiment and visualize various features and components. They get to interact with the product, giving them a brand experience which increases confidence and trust. This give customers a hands on visual experience instead of reading infographics or ordering a catalog, transforming them from a passive visitor to an active product designer.
To learn more about our product configurator platform, click here.