According to SmarterHQ, 80% of frequent shoppers only purchase from brands that offer customized experiences. So what better way to set yourself apart from the competition than to offer a visual product customization experience?
According to Gartner, a great customer experience highly increases the customers’ intent to purchase. By giving customers the opportunity to visually customize your products in real-time, and see the pricing change as they add or remove options, truly empowers them to control their buyers journey.
When brands hand greater control over to their customers, it builds affinity for these brands according to a recent Accenture study. Site data also shows that when customers take advantage of product customization experiences, they spend more time on the site and are much more likely to make return visits. Another aspect driving brand affinity, is the ability to share visuals of their product creations through social media. Buy including it on their platforms, and getting feedback from their friends and family, the intent to buy increases and the brand gets additional exposure.
The overall result of a product configurator experience is the acceleration of the buying process from awareness, to consideration to purchase. With the customer in charge of the customization, the order accuracy improves dramatically, lowering returns and increasing customer satisfaction. To learn more about how Smithy can accelerate your sales cycle or request a platform demo.
A customizable experience, like a product configurator, invites customers to research in a new immersive way. Instead of salespeople spending loads of time with them, going over every detail and seeing every angel, they can do it themselves. It empowers them to be in charge of their own sales journey and sets your company apart from competitors that don’t offer this experience. Implementing a 2D or 3D product configurator enables your customer to experiment and visualize various features and components. They get to interact with the product, giving them a brand experience which increases confidence and trust. This give customers a hands on visual experience instead of reading infographics or ordering a catalog, transforming them from a passive visitor to an active product designer.
To learn more about our product configurator platform, click here.
Waiting for a web page to load may not seem an obvious contributor to a poor experience, but slow loading pages physically restrain consumers from moving on to the next steps in the buying process. In fact, a 2022 study by Portent found the difference in conversion rates between blazing fast sites and slow sites is dramatic. A site that loads in 1 second has a conversion rate 5x higher than a site that loads in 10 seconds. The same study found that 40% of visitors will abandon a site after a 4 second delay, and for consumers using mobile devices, 76% said that slow load times was the biggest reason they abandoned ecommerce sites. So when adding immersive experiences, like videos or visual product configurators, choose your platforms wisely and go with one built for speed. Smithy is built for speed. Find out more here.READ MORE
There are 3 approaches to consider: bespoke, off-the-shelf, and full-service platform (which falls in between bespoke and off-the-shelf).
Bespoke means building the platform from scratch. This is the closest guarantee that what will be built will meet your exact needs. However, this will take a great deal of time, effort, and expense. We can still go this route for you, but we do not find many instances where this is the best long-term solution to go with.READ MORE
According to a report from the United Nations Conference on Trade and Development, it’s a worldwide change. Global ecommerce has jumped to $26.7 trillion, with COVID-19 designated as a big contributor for this growth. The report estimates the value of global B2B ecommerce at 82% of this total, with B2C ecommerce sales making up the other 18%.READ MORE
United Way of Washtenaw County (UWWC) recently organized the 21-Day Equity Challenge to “help build our community’s awareness of the ways that bias, prejudice, and oppression show up in our work and lives.”
NewFoundry CEO and UWWC Board Chair Rich Chang recently sat down with WEMU’s David Fair to talk about what he learned as a result of the challenge and how he applies it in his work and life. Listen to the interview and learn more here.
NewFoundry CEO Richard Chang is a guest on EntryPoint’s Facebook Live series to discuss the importance of civic and corporate responsibility. Look for Episode #29 of the weekly Q&A on EntryPoint’s Facebook page to listen in on the conversation.
Dexter Community Schools approached NewFoundry to help bring its Learner Profile to life with an engaging, animated web experience.
Inspired by the school system’s existing visual language and focused on the client’s desire to include an eye-catching animated element, our design team created a concept centered on a rotating wheel and included rolling waves as a divider to bring structure to the information on the page. Our engineering team brought the design to life with custom code for an interactive desktop version and a static mobile version.READ MORE
In light of the developing situation regarding COVID-19, NewFoundry made the leap to remote work arrangements for all team members on March 16. Although our studio doors are locked for the time being, we remain fully operational and are accessible to all who reach out to us at email@example.com or by calling 734-636-0022.READ MORE
NewFoundry’s Trellis product concept is a finalist in the Vital Seniors Community Innovation Competition and the Vital Seniors People’s Choice Award. Created by NewFoundry in partnership with NEW – Nonprofit Enterprise at Work, Trellis is a technology-based solution for enhancing quality of life for seniors while reducing workload and stress for caregivers and helping senior-serving organizations carry out their missions more efficiently.READ MORE
AWS Partner Network (APN) members provide software solutions that are either hosted on or integrated with the AWS platform. NewFoundry has achieved APN top tier status: “Advanced Technology Partner.” READ MORE
Sea Ray took home the 2017 Neptune Award for “Best Website” in recognition of their boat configurator, designed and engineered by NewFoundry. The Neptune Awards are administered by the Marine Marketers of America (MMA) and celebrated annually at the Miami International Boat Show.READ MORE
Club Car’s investment in a custom product configurator solution is paying dividends in high-quality leads and traffic. We’ve rounded up the latest analytics in this summary graphic as inspiration for other digital marketing teams. READ MORE
The Foundation for Saline Area Schools launched its 2016-17 Strategic Grant, the Hornet Hub, in September. The Foundation conceived of the Hornet Hub as an open, collaborative, and innovative learning space located in the Saline High School commons. READ MORE
NewFoundry demonstrated the depth of our ongoing strategic partnership in delivering “Innovation from Renesas” at DevCon 2015 last week with a Big Idea branding initiative and the release of three applications that highlight the future of silicon technology.READ MORE
NewFoundry is a featured exhibitor at the Mobile Technology Association of Michigan (MTAM) Showcase at the Michigan Broadband Conference on October 20, 2015. Attendees won’t have a hard time finding us. READ MORE
Summer has officially arrived for the NewFoundry team with the successful completion of the 2nd Annual Anvil Classic. The scores were a bit shameful, and some of the swings downright terrifying, but there was definitely no shortage of laughter. And with all the new team members here we had about double the fun as last year. Kudos to the whole team for making it a great day.
The popular business storytelling competition known as Entre-SLAM has returned for another season. Local entrepreneur Christa Chambers-Price started Entre-SLAM to provide a platform for enterprising Michigan business people to share their stories of innovation and impact. NewFoundry is a proud sponsor of Entre-SLAM 2015, kicking off at Mighty Good Coffee tonight at 7:00 pm. Learn more at entreslam.com.
NewFoundry was selected to spearhead the rebranding of Survey Sciences Group, a leading social science research company based in Ann Arbor, Michigan. The full-circle engagement included an all-new positioning strategy, name development and visual identity design.
NewFoundry spearheaded the rebranding of Ann Arbor SPARK’s Marketing Roundtable event series. The monthly event forum and marketing best practices think-tank was looking to extend its presence outside of Washtenaw county and engage with the greater SE Michigan business community. NewFoundry crafted the positioning, naming, visual identity, website, and social media strategy for the volunteer-led group.
One of the key tenets of NewFoundry’s approach to visual identity design is the concept of elasticity. What we mean is that the final design of your visual identity will be flexible and adaptable enough to work well in any medium, and exploit the specific opportunities and limitations of each medium. Simply stated, no matter where you put your logo, it will be awesome.
Today we’re celebrating a big event with client and inventor Mark Hildebrandt who partnered with NewFoundry to develop Grapperz. Not long ago, Mark headed into our studio armed with his rough sketch and a Big Idea: wouldn’t it be great to solve the universal problem of the modern device user? He was talking about earbuds.
When Clark Hill began exploring the idea of expanding their business law practice they reached out to NewFoundry for strategic counsel. The result was the formation of E2: a tailored program specifically designed for emerging enterprises and entrepreneurs.READ MORE
NewFoundry helped Handstand Innovations and Compass Marketing with the global launch of Nectresse™, a new, 100% natural, zero calorie sweetener inspired by hand-picked monk fruit, with customized artwork for their in-store shopper marketing campaign.
NewFoundry helped Italian supermarket PAM roll out the latest innovation in shopper marketing: custom-printed antimicrobial checkstand belts. Read more about this new technology from Handstand Innovations.
In an effort to create marketplace differentiation and awareness, NewFoundry helped Ultra-AMI to define and design a new brand voice for the company’s flagship product line of solid oxide fuel cells. READ MORE
We recently helped Arbor Networks, a specialist in network monitoring and security solutions, develop their new DDoS defense technology. We worked closely with the design and development team to create an interface that is easy to navigate, extends the Arbor Network brand, and makes an impact in a relatively sterile market place. READ MORE
Business is moving faster than ever and so are relationships. For brands and companies that want to grow quickly, creating brand intimacy through innovation is mission-critical.
Too many businesses get caught up in jargon-heavy social media speak and technical writing that misses the point altogether: human conversation. People do business with people. Brands that get this speak as if they were talking over coffee at a local diner. Brands that excel at this listen, understand, and go for depth, almost like dating.
Interacting with brands is analogous to personal relationships: We are attracted to intriguing, self-assured, reliant, and one-of-a-kind people. These are the type of brands that people choose to have a relationship with. We find those who lack such characteristics and who do not showcase a distinct point of view to be somewhat tedious and uninspiring.
We are often asked, “Do we really need to protect our name and visual identity with a registered trademark?” I always respond with, “That depends on how angry and upset you’ll be if someone else starts using your business name, symbols and iconography.”READ MORE