Duo-Gard, an innovator in the field of architectural daylighting systems, needed to better reflect their differentiation and value proposition in the marketplace. Duo-Gard selected NewFoundry to champion their rebranding effort. An authentic and purposeful brand platform was crafted under the theme line: Forge Ahead. To signal the company’s intent and vision, NewFoundry designed a bold, new visual identity system and a range of key touch points, including web, collateral and sales tools.