NewFoundry’s Trellis product concept is a finalist in the Vital Seniors Community Innovation Competition and the Vital Seniors People’s Choice Award. Created by NewFoundry in partnership with NEW – Nonprofit Enterprise at Work, Trellis is a technology-based solution for enhancing quality of life for seniors while reducing workload and stress for caregivers and helping senior-serving organizations carry out their missions more efficiently.READ MORE
NewFoundry demonstrated the depth of our ongoing strategic partnership in delivering “Innovation from Renesas” at DevCon 2015 last week with a Big Idea branding initiative and the release of three applications that highlight the future of silicon technology.READ MORE
NewFoundry was selected to spearhead the rebranding of Survey Sciences Group, a leading social science research company based in Ann Arbor, Michigan. The full-circle engagement included an all-new positioning strategy, name development and visual identity design.
NewFoundry spearheaded the rebranding of Ann Arbor SPARK’s Marketing Roundtable event series. The monthly event forum and marketing best practices think-tank was looking to extend its presence outside of Washtenaw county and engage with the greater SE Michigan business community. NewFoundry crafted the positioning, naming, visual identity, website, and social media strategy for the volunteer-led group.
One of the key tenets of NewFoundry’s approach to visual identity design is the concept of elasticity. What we mean is that the final design of your visual identity will be flexible and adaptable enough to work well in any medium, and exploit the specific opportunities and limitations of each medium. Simply stated, no matter where you put your logo, it will be awesome.
Today we’re celebrating a big event with client and inventor Mark Hildebrandt who partnered with NewFoundry to develop Grapperz. Not long ago, Mark headed into our studio armed with his rough sketch and a Big Idea: wouldn’t it be great to solve the universal problem of the modern device user? He was talking about earbuds.