We forge original, brand-building tools and experiences that connect.
NEWFOUNDRY IS AN INNOVATION STUDIO.
Our clients are organizations of all sizes and across industries who seek a trusted partner to activate their vision. They rely on our agile team of strategists, designers, and developers and our proven process to deliver engineered solutions that are strategic, beautiful, and smart.
We bring clarity and focus to the challenge. Working across disciplines, we immerse ourselves in the client vision, customer experience, marketplace, brand, and industry as well as the technology demands of the Big Idea. Then we synthesize our findings and create a clearly defined concept for activation.
We are specialists in design for digital, business operations, and services. We distill and translate the fundamental needs of stakeholders into a tangible prototype, then build it out to deliver intelligent design that drives real results.
We provide end-to-end services from UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web, and device solutions provide value to people and brands alike.
We bring together expert viewpoints from engineering, design, and strategy on every project from start to finish. We collaborate fluidly in small teams co-located within our Ann Arbor studio, delivering solutions with the fine details attended to from end to end. The result is happy clients launching Big Ideas with confidence.
Every engagement begins with uncovering the root of the idea to expose opportunities, positioning, core messaging, and the best-fit activation plan.
Customer journeys are designed to connect the user to the brand, product, or service, then demonstrated and tested with experiential prototypes.
Designs are translated into tangible outcomes that bring the Big Idea to life as brand experiences, web and mobile applications, or other custom digital destinations.
NewFoundry is our innovation partner at the table when it comes to delivering on the excitement of the ROUSH Performance brand. Their engineering expertise in the digital space compliments ours in the performance automotive space. From mobile apps that integrate with our products and engage our customers to web destinations that embody our brand and streamline our operations, NewFoundry delivers.
Vice President, Products and Strategy, ROUSH Industries
When we approached NewFoundry, we had a vision for changing the world. We had a message, but needed an identity and platform to tell our story. In NewFoundry, we found the perfect partner that could capture our passion and bring it to life – from naming and visual branding to the nuts and bolts of website design. They are master storytellers.
CEO, Michigan Aerospace Corp & Springmatter
We’ve called on NewFoundry a number of times - whenever we are looking to get an idea off the ground, and we need the right mix of skills and insight to get there. They move quickly - more quickly than a large company can - and the results are always more than we expected. Whether creating in-vehicle experiences or commercial-scale IoT applications, our outcomes are not only well-conceived, they are beautifully designed.
Executive Director, Mitsubishi Electric
Clark Hill turns to NewFoundry for high-impact, innovative ideas, and they always deliver. Their strategic thinking and wide-ranging design capabilities have helped guide our most critical brand initiatives. When we want out of the box thinking, the team at New Foundry responds.
Chief Marketing Officer, Clark Hill
I have come to trust the NewFoundry team for their innovative big-picture thinking and their attention to detail in delivery. Through our partnership, we have developed an entirely new cloud-based ecosystem platform, focused our brand offerings and sentiment, and accelerated the activation of our business strategy.
Vice President, Automotive Unit at Renesas Electronics America
NewFoundry’s Trellis product concept is a finalist in the Vital Seniors Community Innovation Competition and the Vital Seniors People’s Choice Award. The purpose of the competition is to initiate new ideas and products that will benefit older adults and caregivers. Created by NewFoundry in partnership with NEW – Nonprofit Enterprise at Work, Trellis is a […]
NewFoundry is pleased to announce that we have been named one of 10 finalists in the Vital Seniors Community Innovation Competition organized by the Glacier Hills Legacy Fund at the Ann Arbor Area Community Foundation. The purpose of the competition is to create new, actionable solutions to the problems faced by our most vulnerable senior […]
For CES 2018, Renesas Electronics America once again partnered with NewFoundry to create a captivating experience for visitors to its invitation-only event adjacent to the Las Vegas Convention Center. NewFoundry’s multidisciplinary team was engaged from concept through on-site support at the show, creating the show themeline, messaging, and visual language concepts, designing every thematic touchpoint, […]
We recently launched an all-new vehicle configurator – also known as a custom CPQ (configure, price, quote) site – for Club Car’s extensive line of commercial vehicles. In addition to supporting fully customizable builds of 57 vehicles and 489 options and accessories, the custom-designed solution streamlines the purchase process with workflows that promote “fit-to-task” configurations […]
ROUSH Performance produces some of the highest performing vehicles and components available anywhere. The brand is known for precision engineering and pushing limits, whether on the street or the racetrack. And when it came time to redesign its eCommerce website and build it on Magento, ROUSH Performance turned to NewFoundry. A performance automotive brand with […]
Sea Ray took home the 2017 Neptune Award for “Best Website” in recognition of their boat configurator, designed and engineered by NewFoundry. The Neptune Awards are administered by the Marine Marketers of America (MMA) and celebrated annually at the Miami International Boat Show. In an MMA press release, Sally Helme, MMA vice-president and Neptune Awards chairperson […]
This fall, we observe the conclusion of our first five years of Forging Big Ideas, and during this reflection we look ahead to the next five. We’re grateful for the hard work and commitment of our talented team of modern-day blacksmiths and for the trust and partnership of our valued clients. Thank you. Read more […]
Inc. Magazine ranked NewFoundry in the top third of the 2017 Inc. 5000 list of the fastest-growing private companies in America, placing us at number 1347. We’re excited to accept this recognition just months before we celebrate five years of fusing strategy, design, engineering, and user experience expertise to create next-generation market opportunities, products, and services. “We’re tremendously […]
Club Car’s investment in a custom product configurator solution is paying dividends in high-quality leads and traffic. We’ve rounded up the latest analytics in this summary graphic as inspiration for other digital marketing teams. What could a beautifully designed, flawlessly executed, and systems-integrated product configurator solution do for you?
Since 2013, NewFoundry has worked closely with Renesas Electronics America on a number of engineering, design, and strategic brand-building initiatives. Our work with Renesas has been featured at the annual Renesas developers conference (DevCon) and at the Consumer Electronics Show (CES). When Renesas approached us in the summer of 2016 to shape their presence at […]
The University of Michigan, with faculty serving as director and co-director of the Michigan Bariatric Surgery Collaborative, approached NewFoundry to create a mobile application for its venous thromboembolism (VTE) risk and patient outcome calculators. The calculators were proven, vital tools to help clinicians lower risk, reduce unnecessary procedures, and drop the rate of readmission for […]