Gild approached NewFoundry with a vision to rethink the business insurance industry’s approach to serving small and solo enterprise customers. Its founding team had identified a disconnect between what these customers need – individualized coverage, administered quickly and helpfully – and the prevailing manual, inefficient methodologies of traditional insurance quote and binding. They formed Gild to bridge this gap and in doing so, are on a mission to enable greater numbers of small business owners, freelancers, and solopreneurs to thrive while protecting their independence.
The backbone of Gild is Gildber, the friendly AI chatbot that serves as Gild’s mascot and conduit of communication between customers and Gild’s growing community of partner carriers. Gildber was designed and engineered by NewFoundry to leapfrog shoppers ahead in the quoting process by gathering a tiny bit of information and using it to access additional information from insurance databases. Gildber uses the information to triage needs and present the customer with recommendations, costs, and ultimately bind the chosen product(s).
Contrasted with the old way of doing things that involved lots of phone calls and trips to a brick & mortar agency, Gild is designed to meet this unique set of customers where they are, which is usually working with snatches of time between juggling customers, deliveries, and employees, and trying to squeeze in shopping for insurance from a handheld device.
In addition to working with Gild to design and engineer Gildber, NewFoundry’s role on the project included fleshing out the complete user experience; designing workflows for consumer education, quote, bind, payment, and account management; website design and engineering; cloud-based architecture and data security; and ongoing operations, maintenance, and security monitoring.
Gild is gaining significant traction in the marketplace and is turning heads with its fresh approach to solving problems and adding value. NewFoundry is proud of the feedback from Gild team leader Mary Hoeprich:
“Gild’s insurance agency partners are leaders in digital insurance technology. They’re incredibly impressed with the experience on our website, especially the use of tech to present accurate insurance knowledge. They’ve never seen anything like it. Thank you for the great partnership and congrats, NewFoundry team!”
With the first version of the site launched, NewFoundry continues its commitment to Gild’s success via our innovation team model. Gild’s dedicated design and development team within NewFoundry remains engaged, seamlessly implementing additional functionality, workflow improvements, engineering for carrier onboarding and integration, and more. The result is a crisp and clean yet approachable experience for Gilders and an open road to adding additional products, services, and innovations for Gild.
For more information and to explore Gild for yourself, visit yourgild.com.
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