Sea Ray

Boat configurator advances the customer journey and smooths the data pipeline

Working closely with Sea Ray’s marketing and IT teams, NewFoundry created an all-new, web-based boat configurator application that supports the brand’s commitment to innovation, craftsmanship, and service.

The custom configurator solution presents a captivating shopping experience to Sea Ray customers that is cohesive with the brand’s visual identity and web experience while facilitating the journey from shopping to purchase.

The configurator has proven itself to be an invaluable selling tool, realizing more than a three-fold increase in leads within two months of launch, capturing contact information, and interfacing with Salesforce for tracking and analytics.

The unique combination of photo-realistic renderings and feature image photography plus integration with Sea Ray’s operational systems mean that shoppers see accurate product representation and pricing that is always in step with manufacturing and marketing databases.

Try the Sea Ray boat configurator for yourself on Sea Ray’s website.


Brand and Marketplace Immersion
UX/UI Design
High-Fidelity Design Mockups
Animated Design Mockup
Web Application Engineering
Data Pipeline Development
Testing and QA
Data-Centric Product Updates