Brand
September 13, 2013
NewFoundry helps Clark Hill launch E2 program
When Clark Hill began exploring the idea of expanding their business law practice they reached out to NewFoundry for strategic counsel. The result was the formation of E2: a tailored program specifically designed for emerging enterprises and entrepreneurs.READ MORE
August 14, 2013
NovoDynamics
The leading digital discovery solutions company was seeking to better capture their strategic positioning in the marketplace and needed a partner that could extend a revitalized brand voice across a wide range of touch points. READ MORE
November 14, 2012
vRide for VPSI
The nation’s leading vanpool provider, VPSI Inc., set out to define their brand voice and build a consistent, seamless image across their network in support of their new “ride match” software. VPSI selected NewFoundry to spearhead this critical effort. READ MORE
June 18, 2012
NewFoundry launches major brand initiative for Ultra Electronics AMI
In an effort to create marketplace differentiation and awareness, NewFoundry helped Ultra-AMI to define and design a new brand voice for the company’s flagship product line of solid oxide fuel cells. READ MORE
March 27, 2012
Creating Brand Intimacy Through Innovation
Business is moving faster than ever and so are relationships. For brands and companies that want to grow quickly, creating brand intimacy through innovation is mission-critical.
Too many businesses get caught up in jargon-heavy social media speak and technical writing that misses the point altogether: human conversation. People do business with people. Brands that get this speak as if they were talking over coffee at a local diner. Brands that excel at this listen, understand, and go for depth, almost like dating.
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March 15, 2012
Brand Personality is Everything
Interacting with brands is analogous to personal relationships: We are attracted to intriguing, self-assured, reliant, and one-of-a-kind people. These are the type of brands that people choose to have a relationship with. We find those who lack such characteristics and who do not showcase a distinct point of view to be somewhat tedious and uninspiring.
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February 15, 2012
Nine Naming Do’s & Don’ts
DO:
- Consider the long-term strategy for the name you’re developing and how the new brand name will fit into your company’s brand architecture and brand portfolio systems.
January 15, 2012
The Importance of Trademark Registration
We are often asked, “Do we really need to protect our name and visual identity with a registered trademark?” I always respond with, “That depends on how angry and upset you’ll be if someone else starts using your business name, symbols and iconography.”READ MORE
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