NewFoundry launches major brand initiative for Ultra Electronics AMI

In an effort to create marketplace differentiation and awareness, NewFoundry helped Ultra-AMI to define and design a new brand voice for the company’s flagship product line of solid oxide fuel cells. The result was a new brand architecture system under the invented brand name, ROAMIO™. The new naming and visual identity system was crafted to be leverageable across three different verticals, allowing for future product line growth and extension.
AMI_webAMI_identitiesThis effort set the stage for the corporate brand to undergo a major brand revitalization effort that extended through product design, web site, video, and sales and marketing materials.