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Make your customer a product designer.

Allowing your customers to customize products in real time gives them power.

A customizable experience, like a product configurator, invites customers to research in a new immersive way. Instead of salespeople spending loads of time with them, going over every detail and seeing every angel, they can do it themselves. It empowers them to be in charge of their own sales journey and sets your company apart from competitors that don’t offer this experience. Implementing a 2D or 3D product configurator enables your customer to experiment and visualize various features and components. They get to interact with the product, giving them a brand experience which increases confidence and trust. This give customers a hands on visual experience instead of reading infographics or ordering a catalog, transforming them from a passive visitor to an active product designer.

To learn more about our product configurator platform, click here.

Photo by Theme Photos on Unsplash

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Top 3 things to keep in mind for better ecommerce experiences

1. Load speed wins

Waiting for a web page to load may not seem an obvious contributor to a poor experience, but slow loading pages physically restrain consumers from moving on to the next steps in the buying process. In fact, a 2022 study by Portent found the difference in conversion rates between blazing fast sites and slow sites is dramatic. A site that loads in 1 second has a conversion rate 5x higher than a site that loads in 10 seconds. The same study found that 40% of visitors will abandon a site after a 4 second delay, and for consumers using mobile devices, 76% said that slow load times was the biggest reason they abandoned ecommerce sites. So when adding immersive experiences, like videos or visual product configurators, choose your platforms wisely and go with one built for speed. Smithy is built for speed. Find out more here.

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Full-service vs. DIY

Are you contemplating adding a visual product configurator experience to your website or other digital channels?

There are 3 approaches to consider: bespoke, off-the-shelf, and full-service platform (which falls in between bespoke and off-the-shelf).

Bespoke means building the platform from scratch. This is the closest guarantee that what will be built will meet your exact needs. However, this will take a great deal of time, effort, and expense. We can still go this route for you, but we do not find many instances where this is the best long-term solution to go with.

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Buyer preferences have shifted heavily to digital channels

Over the past two years how much has your research, shopping, and buying moved online? 

According to a report from the United Nations Conference on Trade and Development, it’s a worldwide change. Global ecommerce has jumped to $26.7 trillion, with COVID-19 designated as a big contributor for this growth. The report estimates the value of global B2B ecommerce at 82% of this total, with B2C ecommerce sales making up the other 18%. 

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21-Day Equity Challenge

United Way of Washtenaw County (UWWC) recently organized the 21-Day Equity Challenge to “help build our community’s awareness of the ways that bias, prejudice, and oppression show up in our work and lives.”

NewFoundry CEO and UWWC Board Chair Rich Chang recently sat down with WEMU’s David Fair to talk about what he learned as a result of the challenge and how he applies it in his work and life. Listen to the interview and learn more here.

‘Learner Profile’ Animated Model

Dexter Community Schools approached NewFoundry to help bring its Learner Profile to life with an engaging, animated web experience.

Inspired by the school system’s existing visual language and focused on the client’s desire to include an eye-catching animated element, our design team created a concept centered on a rotating wheel and included rolling waves as a divider to bring structure to the information on the page. Our engineering team brought the design to life with custom code for an interactive desktop version and a static mobile version.

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Engineering Team Leaders AWS Certified

NewFoundry Chief Technical Officer and Chief Security Officer Chris Myers and NewFoundry Technical Lead Engineer Ryan Levin have each earned Solutions Architect – Associate certification from AWS.

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