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In an effort to create marketplace differentiation and awareness, NewFoundry helped Ultra-AMI to define and design a new brand voice for the company’s flagship product line of solid oxide fuel cells.

The result was a new brand architecture system under the invented brand name, ROAMIO™. The new naming and visual identity system was crafted to be leverageable across three different verticals, allowing for future product line growth and extension.

This effort set the stage for the corporate brand to undergo a major brand revitalization effort that extended through product design, web site, video, and sales and marketing materials.