We apply systematic processes for generating high-impact innovative concepts that help entrepreneurs, R&D leaders, and business executives set up scenarios for success.
NewFoundry is an idea manufacturing company that fuses application design, user experience and brand development expertise to create next generation market opportunities, products, and services.
With more than 15 years experience in both agency and client environments, Scott helps companies transform their brands to take advantage of what lies ahead through the seamless integration of strategy, design, media, marketing and research. Scott has led strategic engagements for category leaders such as Coca-Cola Refreshments, La-Z-Boy, Certified Angus Beef, Toshiba, NuStep, Terumo CVS, Chrysler Financial, Yale University, and the University of Michigan Health System. Scott is founder of The Naming Coterie, LinkedIn’s first global professional group dedicated to the craft of brand naming and is a board member of Eastern Michigan University’s Integrated Marketing Communication program. He is also a featured speaker and member of Ann Arbor Spark’s Marketing Roundtable.
"We bring cross-functional insights to each and every engagement, helping idea owners to focus and execute with speed."
Kyle brings over 15 years experience as an award-winning creative director to NewFoundry. His experience covers a wide range of creative media from print to broadcast to interactive and environments. Kyle has supervised art direction and design for the University of Michigan Health System, Chevron, Ben&Jerry’s, Saucony, Molly Maid, Blockbuster, Sprint, Nortel, Quintana Roo Bicycles, Little Caesar’s, Invisible Fence, Michigan Vetinerary Specialists, and more. Kyle attended the prestigious College for Creative Studies in Detroit, MI.
"We use design thinking as a problem-solving tool to achieve real results for our clients and partners."
Chris has been obsessed with the limitless potential of software since the age of eight. He began his professional career at Motorola, designing embedded automotive and telematics applications. Chris then built up an expertise in web services, UI design, and network architecture at Arbor Networks, where he led a design revolution within the enterprise network behavior analysis product, PeakflowX which culminated in its ascension to the #1 product in its segment. Chris then further expanded his capabilities in 2008 as a principal at SimuQuest, a focused engineering tools and services company at the forefront of automatic code generation. There, he is responsible for managing all services and product engineering, technical sales, and product design and funding. His experience spanning from embedded, to web services, the desktop, and now mobile, gives him unique capability, versatility, and perspective. Chris holds both a B.S. and M.S. in computer science and software engineering from the University of Michigan.
"We strive to build platforms around big ideas that are elastic and transformative, leading to new opportunities for user integration and engagement."
With over 17 years of technical and executive level roles from small start-ups to larger corporations, Rich brings a proven successful start-to-finish understanding of product development with expertise in web and mobile. Prior to co-founding NewFoundry, Rich led engineering and company operations as a founding member and Vice President at Mobiata, an award-winning mobile application development company which produced FlightTrack, FlightBoard (both perennial award-winners), and Expedia’s mobile applications.
"We help businesses and organizations identify, develop and deploy innovations that lead to real competitive advantage."
Rapid Brand Prototyping
We are specialists in brand naming, visual identity, and brand extension development. From application demos to physical product prototypes to pop-up stores, we help idea owners to quickly define, shape, and package their visions to test brand appeal and adoption.
We engage research methods such as field studies and site visits, user surveys, contextual interviews, task and workflow analysis, ethnographic techniques, and others to uncover insights about your brand opportunity, users and influencers.
We provide end-to-end services starting with UI specification to integration and verification of application software on multiple devices, leveraging the trends of social networking, content sharing, and location specific content.
We develop customized launch blueprints and quarterly plans that prioritize marketing investment and resources in the most effective media channels to drive results.
From capitalization strategies to resource coordination, we offer a broad range of commercialization services through our network of venture catalysts and accelerators that allow our clients to quickly go-to-market.
What’s special about what you do at NewFoundry?
When we get ideas… when we get client engagements, I look at them as opportunities to think about the bigger picture and think about how a platform solution might be the Bigger Idea. I always ask, “Is there a more fundamental problem here that needs solving?”
Explain your role at NewFoundry right now.
I am responsible for the look and feel of the work we produce here, from something as simple in scope as an identity, to a full UI/UX project.
What I am doing now is very different from what I was doing a year ago, which is significantly different from 3-5 years ago. For years I was an employee at an agency. I worked on many different types of design projects but I was mostly just an art director. An art director sometimes has a checklist mentality. I was given a creative brief and I fulfilled it. Read more…
What do you actually do at NewFoundry?
I’m part of the team that helps clients forge their big idea.
My role is the ‘shaper of the theme.’
I help these ideas become grounded to a stance, a point of view. And this gives an idea intent, purpose and trajectory.
A lot of my work is around words – these can be statements, names, labels, territories, platforms, etc. They make up the elevator stories that surround a particular idea or challenge.
We are at 1200 North Main Street, Ann Arbor, MI 48104.
If you are using a GPS unit, you will want to make sure it is sending you to North Main and not South Main since 1200 South Main is the University of Michigan Stadium and the complete opposite end of Main Street.
We are on the east side of Main Street — 1 building north of the NEW Center building and 2 buildings south of the Lotus Engineering building. The area to park is the small cobblestone area on the south-side of the building.