NewFoundry is an innovation studio that fuses application design and engineering, user experience, and brand development expertise to create next generation market opportunities, products, and services. Whether you are a global automotive supplier, a healthcare startup, or an established professional services firm, our deep bench of talent can help you build true competitive edge.

WE FRAME:

The brand mission, stance, story and marketplace positioning of the big idea.

WE FORGE:

Rewarding experiences and digital destinations that demonstrate the big idea’s purpose and vision.

WE FABRICATE:

Points along the customer journey to connect brands to people through physical and experiential prototypes.

WE FINISH:

The details that make the big idea come to life, helping clients launch with confidence.

THE NEWFOUNDRY DIFFERENCE

By bringing together expert viewpoints from engineering, design, and branding, from project start to finish, NewFoundry delivers smarter, more effective solutions at a pace and quality level unmatched in the marketplace.

BRAND

We create and revitalize brands through strategy shaping, storytelling and naming, identity, and brand experience development. Working across disciplines, we apply systematic processes for generating high-impact concepts that help connect brands and people in powerful ways.

Outcomes:
• Marketplace research
• Positioning platforms
• Naming systems
• Visual identity systems

DESIGN

We are specialists in digital, business, service and product design. We distill and translate the fundamental needs of stakeholders into the tangible embodiment of an idea, then build out that idea to deliver intelligent, thoughtful design that drives real business results.

Outcomes:
• Concepting and prototyping
• Packaging and promotion
• Data visualization
• Interface design

ENGINEERING

We provide end-to-end services starting with UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web and device solutions are ecosystems that provide added value to customers and businesses alike.

Outcomes:
• Mobile applications
• Web applications
• Embedded software
• Desktop applications

OUR TEAM

All Partners
Feroze Shahpurwala

Feroze Shahpurwala

Engineer

“WE STRIVE TO WRITE CODE THAT REFLECTS THE SAME AIM OF STRATEGY AND DESIGN WORK: BE CLEAR AND EFFECTIVE.”

Phil Serzo

Phil Serzo

Project Manager

“AT NEWFOUNDRY SUCCESS IS DEFINED BY MUCH MORE THAN MEETING DEADLINES AND HANDING OVER PROJECT ASSETS, IT’S ABOUT BRINGING VALUE TO EVERY ENGAGEMENT, AND DELIVERING INNOVATIVE FINISHED PRODUCTS TO MARKET.”

Charlie Szczygiel

Charlie Szczygiel

Designer

“OUR DESIGN AND ENGINEERING TEAMS WORK SEAMLESSLY THROUGHOUT EVERY ENGAGEMENT. YOUR IDEA NOT ONLY WORKS FLAWLESSLY, IT LOOKS GREAT DOING IT.”

Michael Goliver

Michael Goliver

Senior Designer

“GOOD PEOPLE DOING GREAT WORK FOR GREAT CLIENTS. OUR EMPATHY FOR EACH OTHER AND CLIENTS REALLY SHOWS IN THE EXPERIENCE OF WORKING WITH US.”

Kyle Feliks

Kyle Feliks

Chief Creative Officer

“WE USE DESIGN THINKING AS A PROBLEM-SOLVING TOOL TO ACHIEVE REAL RESULTS.”

Ryan Donnelly

Ryan Donnelly

Engineer

“INNOVATION NEVER STOPS HERE AT NEWFOUNDRY. FROM EXPLORING NEW CUSTOMER ENGAGEMENT IDEAS TO TESTING PROTOTYPES, WE DIVE DEEP TO GET RESULTS FOR OUR CLIENTS.”

Jim Deakins

Jim Deakins

Lead Software Developer

“OUR CLIENTS TRULY VALUE OUR BLENDING OF BRAND STRATEGY, DESIGN AND ENGINEERING FROM PROJECT START TO FINISH – IT ENABLES US TO BUILD HOLISTIC SOLUTIONS.”

Rich Chang

Rich Chang

Chief Executive Officer

“OUR GOAL IS TO IDENTIFY, DEVELOP AND DEPLOY INNOVATIONS THAT LEAD TO REAL COMPETITIVE ADVANTAGE.”

Beth Simon

Beth Simon

Director, Brand Development

“WE HAVE THE RIGHT MIX OF SKILLS, INGENUITY AND AGILITY TO TRANSFORM AN IDEA INTO A BRAND WITH REAL PRESENCE THAT BOTH COMPELS AND CONQUERS.”

Eamon Whalon

Eamon Whalen

Software Engineering Intern

“IMPACTFUL ENGINEERING STARTS WITH THE USER. WE MAKE PRODUCTS THAT DISRUPT THE STATUS QUO BUT WORK JUST THE WAY YOU’D EXPECT.”

Anna Sheaffer

Anna Sheaffer

Engineer

“TALENTED PROFESSIONALS INVESTED IN UNDERSTANDING YOUR BUSINESS’ CHALLENGES AND DESIGNING SOLUTIONS.”

Chris Myers

Chris Myers

Chief Technology Officer

“WE STRIVE TO BUILD PLATFORMS AROUND BIG IDEAS THAT ARE ELASTIC AND TRANSFORMATIVE, LEADING TO NEW OPPORTUNITIES FOR USER INTEGRATION AND ENGAGEMENT.”

Scott Hauman

Scott Hauman

Chief Strategy Officer

“WE BRING CROSS-FUNCTIONAL INSIGHTS TO EACH AND EVERY ENGAGEMENT, HELPING IDEA OWNERS TO FOCUS AND EXECUTE WITH SPEED.”

SOME OF OUR CLIENTS

RECENT NEWS

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Amy Peterson

Welcome Amy Peterson, Director of Business Development at NewFoundry

NewFoundry is excited to welcome Amy Peterson to our growing team of modern-day blacksmiths. As Director of Business Development, Amy will leverage her natural talent for optimism, finding common ground, and building bridges to help bring ideas to life. Known for her creative and strategic delivery of client solutions, Amy has been called “a rock […]
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Roush itunes

Roush Active Exhaust Mobile App Release

NewFoundry is the proud designer of the Active Exhaust mobile app released for iOS by Roush Performance last week. Forged by NewFoundry from the ground up, this challenge leveraged our unique blend of design, UX/UI, and embedded software engineering expertise to provide a unique, wireless interface between drivers and Roush’s unique exhaust sound “tuning” product. Active Exhaust first made waves when it […]
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Charlie Szczygiel

Welcome Charlie Szczygiel, Designer at NewFoundry

NewFoundry is pleased to announce that Charlie Szczygiel has joined our team of modern-day blacksmiths as a designer. A graduate from Eastern Michigan University, Charlie comes to us with a depth of experience in brand design for web, print and motion. Charlie has become known for his work in animation in particular, a skill that he […]
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Eamon Whalon

Welcome Eamon Whalen, Software Engineering Intern at NewFoundry

NewFoundry is pleased to announce that Eamon Whalen has joined us for a summer internship focusing on software development. Since joining us just a few short weeks ago, Eamon has become a major asset to our team as a key developer on all-new mobile apps in the sports and communications spaces. Eamon will enter his […]
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2015 Anvil Classic Gold Outing

2nd Annual Anvil Classic

Summer has officially arrived for the NewFoundry team with the successful completion of the 2nd Annual Anvil Classic. The scores were a bit shameful, and some of the swings downright terrifying, but there was definitely no shortage of laughter. And with all the new team members here we had about double the fun as last year. Kudos to the […]
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Canton Soccer Club

Capturing the way forward for a local, iconic soccer club

NewFoundry was selected to define and design the way forward for the Canton Soccer Club. The Club Manager, Dan McEvilly, was seeking to develop a new, integrated brand identity system for the club that would meet their primary objective: bring their two main operational branches (premier/travel teams and community recreational teams) together. The secondary objective was […]
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Feroze Shahpurwala

Welcome Feroze Shahpurwala, Software Engineer at NewFoundry

NewFoundry recently welcomed Feroze Shahpurwala to our team of modern-day blacksmiths. Feroze comes to us as a versatile, resourceful, and adept developer and has quickly demonstrated that he is up for any challenge. Prior to joining NewFoundry, Feroze worked as an app developer at Seelio and in IT at the National Center for Institutional Diversity at the University of […]
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Movimento Cadillac Mitsubishi

Movimento: App for Mitsubishi’s FLEXConnect™ IVI

Mitsubishi Electric recently announced its new generation of FLEXConnect™ In-Vehicle Infotainment (IVI) systems. The system, to be featured at TU-Automotive Detroit in June, is built on an Android™ platform and leverages information sharing across center touchscreen, instrument cluster, and heads-up displays. Movimento, for whom NewFoundry developed the iOS-based Premio X® application, recognized this as an important opportunity to extend […]
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Pi

Pi Innovo

Pi Innovo, providers of adaptive electronics engineering services and product platforms to customers across the globe, teamed up with NewFoundry to create a fresh web presence. NewFoundry leveraged our unique, multidisciplinary approach to bring the all-new pi-innovo.com to life. Our brand, design, and engineering teams came together from the start to ensure the new site […]
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Phil Serzo

Welcome Phil Serzo, Project Manager at NewFoundry

NewFoundry recently welcomed Phil Serzo to our team of modern-day blacksmiths. As project manager at NewFoundry, Phil’s efforts are centered on ensuring that all critical paths are clear and that the well-timed innovation, communication and followthrough we’re known for never skip a beat. While studying political science and media production at Western Michigan University, Phil […]
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newfoundry_sleeve

The Return of Entre-SLAM

The popular business storytelling competition known as Entre-SLAM has returned for another season. Local entrepreneur Christa Chambers-Price started Entre-SLAM to provide a platform for enterprising Michigan business people to share their stories of innovation and impact. NewFoundry is a proud sponsor of Entre-SLAM 2015, kicking off at Mighty Good Coffee tonight at 7:00 pm. Learn […]
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Ryan Donnelly

Welcome Ryan Donnelly, Software Engineer at NewFoundry

NewFoundry would like to introduce one of our newest blacksmiths on the development team, Ryan Donnelly. Ryan brings an abundance of experience in web application development and software engineering from past roles at Barracuda Networks and the University of Michigan. We are excited to have Ryan on board and have already come to rely on him for […]
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