By bringing together expert viewpoints from engineering, design, and branding, from project start to finish, NewFoundry delivers smarter, more effective solutions at a pace and quality level unmatched in the marketplace.
We create and revitalize brands through strategy shaping, storytelling and naming, identity, and brand experience development. Working across disciplines, we apply systematic processes for generating high-impact concepts that help connect brands and people in powerful ways.
Outcomes: • Marketplace research • Positioning platforms • Naming systems • Visual identity systems
We are specialists in digital, business, service and product design. We distill and translate the fundamental needs of stakeholders into the tangible embodiment of an idea, then build out that idea to deliver intelligent, thoughtful design that drives real business results.
Outcomes: • Concepting and prototyping • Packaging and promotion • Data visualization • Interface design
We provide end-to-end services starting with UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web and device solutions are ecosystems that provide added value to customers and businesses alike.
Outcomes: • Mobile applications • Web applications • Embedded software • Desktop applications
“NewFoundry’s recommended name and brand identity was right on the mark. Their design team seamlessly translated our new brand voice into a web presence that cuts through the noise and differentiates us. NewFoundry makes it look easy, but what we know from partnering with them – it stems from their senior level experience, passion for branding, and investment in our success.”
TAMMY FLEUR ALEXY
Co-founder, Tumbleseed | GoodWorks
"When we approached New Foundry, we had a vision for changing the world. We had a message, but needed an identity and platform to tell our story. In New Foundry, we found the perfect partner that could capture our passion and bring it to life – from naming and visual branding to the nuts and bolts of website design. They are master story tellers."
CEO, Michigan Aerospace Corp & Springmatter
“NewFoundry developed our identity, web site, color palette, and even advised on the little things, like seating, clocks and coat hooks. The attention to detail was amazing and helped create a real brand experience for Joust which has been a huge benefit for our start-up business.”
Owner, Joust Strength + Fitness
"Clark Hill turns to NewFoundry for high-impact, innovative ideas, and they always deliver. Their strategic thinking and wide-ranging design capabilities have helped guide our most critical brand initiatives. When we want out of the box thinking, the team at New Foundry responds."
Chief Marketing Officer, Clark Hill
"Duo-Gard has benefited greatly from NewFoundry’s branding work. We now have an inspiring brand voice and operations platform, including a clear sense of purpose, mission and connection to what our company values are all about. Having worked with several companies over the years that provide similar services, I don’t think we could have found a better fit for Duo-Gard than what NewFoundry has provided."
Vice President, Duo-Gard Industries
"A company's brand is its most important asset. and NewFoundry worked with us to create one that is world class. All of our sales and marketing efforts are so much easier and effective as a result."
Founder, Skipstone, LLC
"NewFoundry expertly defined a common purpose that connected our services to team members and customers. Now we have a brand platform that enables us to communicate a consistent, relevant purpose through every asset we develop."
Marketing Director, Valicor
Chief Executive Officer
“OUR GOAL IS TO IDENTIFY, DEVELOP AND DEPLOY INNOVATIONS THAT LEAD TO REAL COMPETITIVE ADVANTAGE.”
Chief Technology Officer
“WE STRIVE TO BUILD PLATFORMS AROUND BIG IDEAS THAT ARE ELASTIC AND TRANSFORMATIVE, LEADING TO NEW OPPORTUNITIES FOR USER INTEGRATION AND ENGAGEMENT.”
Chief Strategy Officer
“WE BRING CROSS-FUNCTIONAL INSIGHTS TO EACH AND EVERY ENGAGEMENT, HELPING IDEA OWNERS TO FOCUS AND EXECUTE WITH SPEED.”
Chief Creative Officer
“WE USE DESIGN THINKING AS A PROBLEM-SOLVING TOOL TO ACHIEVE REAL RESULTS.”
Lead Software Developer
“OUR CLIENTS TRULY VALUE OUR BLENDING OF BRAND STRATEGY, DESIGN AND ENGINEERING FROM PROJECT START TO FINISH – IT ENABLES US TO BUILD HOLISTIC SOLUTIONS.”
“GOOD PEOPLE DOING GREAT WORK FOR GREAT CLIENTS. OUR EMPATHY FOR EACH OTHER AND CLIENTS REALLY SHOWS IN THE EXPERIENCE OF WORKING WITH US.”
“TALENTED PROFESSIONALS INVESTED IN UNDERSTANDING YOUR BUSINESS’S CHALLENGES AND DESIGNING SOLUTIONS.”
Director, Brand Development
“WE HAVE THE RIGHT MIX OF SKILLS, INGENUITY AND AGILITY TO TRANSFORM AN IDEA INTO A BRAND WITH REAL PRESENCE THAT BOTH COMPELS AND CONQUERS.”
NewFoundry’s very own Chris Myers and Rich Chang have been appointed to the Board of Trustees of NEW in Ann Arbor. Founded in 1993, NEW is a nonprofit on a mission to “improve the impact and performance of nonprofits by creating high quality strategic solutions.” NEW plays a critical role in shaping the future of nonprofit leadership and […]
2015 is a momentous year for Clark Hill, PLC. It marks their 125th year of business and an unwavering commitment to the communities the firm serves. Clark Hill tasked NewFoundry with developing an internal campaign centered around this achievement. They wanted something that reached higher than a traditional anniversary gala. They wanted something that would […]
NewFoundry partner, Scott Hauman, recently gave a talk at the Ann Arbor SPARK to area entrepreneurs and tech startups titled, “Field Notes on Brand Positioning.” The talk centered on discovering and learning new ways to position brands for customer engagement and advocacy. Scott shared and reviewed real world brand definition methods and strategies that he has […]
Our team of blacksmiths are humbled and honored to be named one of Michigan Celebrates Small Business’ honorees on this year’s list of “Michigan 50 Companies to Watch.” The award recognizes “growth-oriented businesses based on market expansion, job creation, technological innovation, and community impact,” according to to the organization. Read more about the award criteria […]
NewFoundry built an all-new, responsive website for fluid recovery and regeneration firm Valicor. The new digital presence amplifies the company’s Vital for Tomorrow brand standpoint, unifies and clarifies the company’s market offering and adds powerful momentum to the building of the Valicor brand.
Court Innovations, creator of online negotiation systems for courts and constituents, engaged NewFoundry to forge a field-ready brand for its game-changing software services offering. The collaboration resulted in a robust brand positioning strategy, naming system and visual identity design.
Digital Roots develops software solutions that enable brands to monitor and determine context, relevancy, and sentiment of conversations around their brand/s or products, in real-time. Digital Roots sought NewFoundry’s mobile engineering expertise to help enhance their core product suite with an all-new, interactive video engagement product. The result was the delivery the Lucid™ video app: a tablet-based product […]
Impact Products, a leading manufacturer and distributor of cleaning, maintenance and safety supplies, selected NewFoundry to solve a specific tradeshow marketing challenge. Impact Products was seeking a solution to showcasing their massive catalog of products at their tradeshow events nationwide. The result was an engaging mobile experience that features key company information, a sales representative locator, […]
NewFoundry was selected to spearhead the rebranding of Survey Sciences Group, a leading social science research company based in Ann Arbor, Michigan. The full-circle engagement included an all-new positioning strategy, name development and visual identity design.
John Joseph Conway, principal attorney and owner of JJ Conway Law, was looking to stand out in the crowded, and frequently uninspired, digital legal world. Playing off of John’s passion for adventure and his commitment to his clients’ goals, we created a new identity and website focused on the unique and inspiring position of ‘Conquer […]
It involved a bunch of sleepless nights, but if you happened to be at the SEMA show in Vegas last week, you saw our app in the 2015 Roush Mustang. It’s the app behind the Active Exhaust system which lets you control the actuator in your exhaust system allowing you to adjust the air flow and […]
NewFoundry spearheaded the rebranding of Ann Arbor SPARK’s Marketing Roundtable event series. The monthly event forum and marketing best practices think-tank was looking to extend its presence outside of Washtenaw county and engage with the greater SE Michigan business community. NewFoundry crafted the positioning, naming, visual identity, website and social media strategy for the volunteer-led […]