By bringing together expert viewpoints from engineering, design, and branding, from project start to finish, NewFoundry delivers smarter, more effective solutions at a pace and quality level unmatched in the marketplace.
We create and revitalize brands through strategy shaping, storytelling and naming, identity, and brand experience development. Working across disciplines, we apply systematic processes for generating high-impact concepts that help connect brands and people in powerful ways.
Outcomes: • Marketplace research • Positioning platforms • Naming systems • Visual identity systems
We are specialists in digital, business, service and product design. We distill and translate the fundamental needs of stakeholders into the tangible embodiment of an idea, then build out that idea to deliver intelligent, thoughtful design that drives real business results.
Outcomes: • Concepting and prototyping • Packaging and promotion • Data visualization • Interface design
We provide end-to-end services starting with UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web and device solutions are ecosystems that provide added value to customers and businesses alike.
Outcomes: • Mobile applications • Web applications • Embedded software • Desktop applications
"When we approached NewFoundry, we had a vision for changing the world. We had a message, but needed an identity and platform to tell our story. In NewFoundry, we found the perfect partner that could capture our passion and bring it to life – from naming and visual branding to the nuts and bolts of website design. They are master storytellers."
CEO, Michigan Aerospace Corp & Springmatter
"NewFoundry expertly defined a common purpose that connected our services to team members and customers. Now we have a brand platform that enables us to communicate a consistent, relevant purpose through every asset we develop."
Marketing Director, Valicor
"Duo-Gard has benefited greatly from NewFoundry’s branding work. We now have an inspiring brand voice and operations platform, including a clear sense of purpose, mission and connection to what our company values are all about. Having worked with several companies over the years that provide similar services, I don’t think we could have found a better fit for Duo-Gard than what NewFoundry has provided."
Vice President, Duo-Gard Industries
“NewFoundry’s recommended name and brand identity was right on the mark. Their design team seamlessly translated our new brand voice into a web presence that cuts through the noise and differentiates us. NewFoundry makes it look easy, but what we know from partnering with them – it stems from their senior level experience, passion for branding, and investment in our success.”
TAMMY FLEUR ALEXY
Co-founder, Tumbleseed | GoodWorks
"A company's brand is its most important asset and NewFoundry worked with us to create one that is world class. All of our sales and marketing efforts are so much easier and effective as a result."
Founder, Skipstone, LLC
“NewFoundry developed our identity, web site, color palette, and even advised on the little things, like seating, clocks and coat hooks. The attention to detail was amazing and helped create a real brand experience for Joust which has been a huge benefit for our start-up business.”
Owner, Joust Strength + Fitness
"Clark Hill turns to NewFoundry for high-impact, innovative ideas, and they always deliver. Their strategic thinking and wide-ranging design capabilities have helped guide our most critical brand initiatives. When we want out of the box thinking, the team at New Foundry responds."
Chief Marketing Officer, Clark Hill
“GOOD PEOPLE DOING GREAT WORK FOR GREAT CLIENTS. OUR EMPATHY FOR EACH OTHER AND CLIENTS REALLY SHOWS IN THE EXPERIENCE OF WORKING WITH US.”
Chief Strategy Officer
“WE BRING CROSS-FUNCTIONAL INSIGHTS TO EACH AND EVERY ENGAGEMENT, HELPING IDEA OWNERS TO FOCUS AND EXECUTE WITH SPEED.”
Chief Executive Officer
“OUR GOAL IS TO IDENTIFY, DEVELOP AND DEPLOY INNOVATIONS THAT LEAD TO REAL COMPETITIVE ADVANTAGE.”
“AT NEWFOUNDRY SUCCESS IS DEFINED BY MUCH MORE THAN MEETING DEADLINES AND HANDING OVER PROJECT ASSETS, IT’S ABOUT BRINGING VALUE TO EVERY ENGAGEMENT, AND DELIVERING INNOVATIVE FINISHED PRODUCTS TO MARKET.”
“INNOVATION NEVER STOPS HERE AT NEWFOUNDRY. FROM EXPLORING NEW CUSTOMER ENGAGEMENT IDEAS TO TESTING PROTOTYPES, WE DIVE DEEP TO GET RESULTS FOR OUR CLIENTS.”
“WE STRIVE TO WRITE CODE THAT REFLECTS THE SAME AIM OF STRATEGY AND DESIGN WORK: BE CLEAR AND EFFECTIVE.”
Chief Technology Officer
“WE STRIVE TO BUILD PLATFORMS AROUND BIG IDEAS THAT ARE ELASTIC AND TRANSFORMATIVE, LEADING TO NEW OPPORTUNITIES FOR USER INTEGRATION AND ENGAGEMENT.”
Director, Brand Development
“WE HAVE THE RIGHT MIX OF SKILLS, INGENUITY AND AGILITY TO TRANSFORM AN IDEA INTO A BRAND WITH REAL PRESENCE THAT BOTH COMPELS AND CONQUERS.”
Lead Software Developer
“OUR CLIENTS TRULY VALUE OUR BLENDING OF BRAND STRATEGY, DESIGN AND ENGINEERING FROM PROJECT START TO FINISH – IT ENABLES US TO BUILD HOLISTIC SOLUTIONS.”
Chief Creative Officer
“WE USE DESIGN THINKING AS A PROBLEM-SOLVING TOOL TO ACHIEVE REAL RESULTS.”
“TALENTED PROFESSIONALS INVESTED IN UNDERSTANDING YOUR BUSINESS’ CHALLENGES AND DESIGNING SOLUTIONS.”
Mitsubishi Electric recently announced its new generation of FLEXConnect™ In-Vehicle Infotainment (IVI) systems. The system, to be featured at TU-Automotive Detroit in June, is built on an Android™ platform and leverages information sharing across center touchscreen, instrument cluster, and heads-up displays. Movimento, for whom NewFoundry developed the iOS-based Premio X® application, recognized this as an important opportunity to extend […]
Pi Innovo, providers of adaptive electronics engineering services and product platforms to customers across the globe, teamed up with NewFoundry to create a fresh web presence. NewFoundry leveraged our unique, multidisciplinary approach to bring the all-new pi-innovo.com to life. Our brand, design, and engineering teams came together from the start to ensure the new site […]
The position: The Designer is a primary project team member who creates sophisticated, original design concepts, and oversees and coordinates production of design deliverables. This designer collaborates frequently and effectively with other departments (i.e., Brand Strategy and Engineering) to ensure project success, and contributes to the cultivation of client relationships by building trust as an […]
NewFoundry recently welcomed Phil Serzo to our team of modern-day blacksmiths. As project manager at NewFoundry, Phil’s efforts are centered on ensuring that all critical paths are clear and that the well-timed innovation, communication and followthrough we’re known for never skip a beat. While studying political science and media production at Western Michigan University, Phil […]
The popular business storytelling competition known as Entre-SLAM has returned for another season. Local entrepreneur Christa Chambers-Price started Entre-SLAM to provide a platform for enterprising Michigan business people to share their stories of innovation and impact. NewFoundry is a proud sponsor of Entre-SLAM 2015, kicking off at Mighty Good Coffee tonight at 7:00 pm. Learn […]
NewFoundry would like to introduce one of our newest blacksmiths on the development team, Ryan Donnelly. Ryan brings an abundance of experience in web application development and software engineering from past roles at Barracuda Networks and the University of Michigan. We are excited to have Ryan on board and have already come to rely on him for […]
We love helping entrepreneurs transform their dreams into reality, so today is a pretty exciting day for us here at NewFoundry. We are pleased to celebrate the official product launch of Maté Bros energy brew. Student-athletes Jordan Gaarenstroom and Sam Mikulak (University of Michigan gymnasts) banded with Alex Anunciation (former gymnast and elite wrestler) with a vision […]
NewFoundry’s very own Chris Myers and Rich Chang have been appointed to the Board of Trustees of NEW in Ann Arbor. Founded in 1993, NEW is a nonprofit on a mission to “improve the impact and performance of nonprofits by creating high quality strategic solutions.” NEW plays a critical role in shaping the future of nonprofit leadership and […]
2015 is a momentous year for Clark Hill, PLC. It marks their 125th year of business and an unwavering commitment to the communities the firm serves. Clark Hill tasked NewFoundry with developing an internal campaign centered around this achievement. They wanted something that reached higher than a traditional anniversary gala. They wanted something that would […]
NewFoundry partner, Scott Hauman, recently gave a talk at the Ann Arbor SPARK to area entrepreneurs and tech startups titled, “Field Notes on Brand Positioning.” The talk centered on discovering and learning new ways to position brands for customer engagement and advocacy. Scott shared and reviewed real world brand definition methods and strategies that he has […]
Our team of blacksmiths are humbled and honored to be named one of Michigan Celebrates Small Business’ honorees on this year’s list of “Michigan 50 Companies to Watch.” The award recognizes “growth-oriented businesses based on market expansion, job creation, technological innovation, and community impact,” according to to the organization. Read more about the award criteria […]
NewFoundry built an all-new, responsive website for fluid recovery and regeneration firm Valicor. The new digital presence amplifies the company’s Vital for Tomorrow brand standpoint, unifies and clarifies the company’s market offering and adds powerful momentum to the building of the Valicor brand.