We apply systematic processes for generating high-impact innovative concepts that help entrepreneurs, R&D leaders, and business executives set up scenarios for success.
NewFoundry is an idea manufacturing company that fuses application design, user experience and brand development expertise to create next generation market opportunities, products, and services.
With more than 15 years experience in both agency and client environments, Scott helps companies transform their brands to take advantage of what lies ahead through the seamless integration of strategy, design, media, marketing and research. Scott has led strategic engagements for category leaders such as Coca-Cola Refreshments, La-Z-Boy, Certified Angus Beef, Toshiba, NuStep, Terumo CVS, Chrysler Financial, Yale University, and the University of Michigan Health System. Scott is founder of The Naming Coterie, LinkedIn’s first global professional group dedicated to the craft of brand naming and is a board member of Eastern Michigan University’s Integrated Marketing Communication program. He is also a featured speaker and member of Ann Arbor Spark’s Marketing Roundtable.
"We bring cross-functional insights to each and every engagement, helping idea owners to focus and execute with speed."
Kyle brings over 15 years experience as an award-winning creative director to NewFoundry. His experience covers a wide range of creative media from print to broadcast to interactive and environments. Kyle has supervised art direction and design for the University of Michigan Health System, Chevron, Ben&Jerry’s, Saucony, Molly Maid, Blockbuster, Sprint, Nortel, Quintana Roo Bicycles, Little Caesar’s, Invisible Fence, Michigan Vetinerary Specialists, and more. Kyle attended the prestigious College for Creative Studies in Detroit, MI.
"We use design thinking as a problem-solving tool to achieve real results for our clients and partners."
Chris has been obsessed with the limitless potential of software since the age of eight. He began his professional career at Motorola, designing embedded automotive and telematics applications. Chris then built up an expertise in web services, UI design, and network architecture at Arbor Networks, where he led a design revolution within the enterprise network behavior analysis product, PeakflowX which culminated in its ascension to the #1 product in its segment. Chris then further expanded his capabilities in 2008 as a principal at SimuQuest, a focused engineering tools and services company at the forefront of automatic code generation. There, he is responsible for managing all services and product engineering, technical sales, and product design and funding. His experience spanning from embedded, to web services, the desktop, and now mobile, gives him unique capability, versatility, and perspective. Chris holds both a B.S. and M.S. in computer science and software engineering from the University of Michigan.
"We strive to build platforms around big ideas that are elastic and transformative, leading to new opportunities for user integration and engagement."
With over 17 years of technical and executive level roles from small start-ups to larger corporations, Rich brings a proven successful start-to-finish understanding of product development with expertise in web and mobile. Prior to co-founding NewFoundry, Rich led engineering and company operations as a founding member and Vice President at Mobiata, an award-winning mobile application development company which produced FlightTrack, FlightBoard (both perennial award-winners), and Expedia’s mobile applications.
"We help businesses and organizations identify, develop and deploy innovations that lead to real competitive advantage."
Rapid Brand Prototyping
We are specialists in brand naming, visual identity, and brand extension development. From application demos to physical product prototypes to pop-up stores, we help idea owners to quickly define, shape, and package their visions to test brand appeal and adoption.
We engage research methods such as field studies and site visits, user surveys, contextual interviews, task and workflow analysis, ethnographic techniques, and others to uncover insights about your brand opportunity, users and influencers.
We provide end-to-end services starting with UI specification to end-to-end integration and verification of application software on multiple devices, leveraging the trends of social networking, content sharing, and location specific content.
We develop customized launch blueprints and quarterly plans that prioritize marketing investment and resources in the most effective media channels to drive results.
From capitalization strategies to resource coordination, we offer a broad range of commercialization services through our network of venture catalysts and accelerators that allow our clients to quickly go-to-market.
Rich and Scott recently presented in a workshop titled, “Go Mobile or Go Home” for the Ann Arbor SPARK. The workshop delivered insights and fostered discussion on the critical importance of adopting mobile strategies for your business. By exploring trends and case studies, session participants left with a deeper understanding of the ever-evolving mobile landscape and adaptable ideas on how to champion a go-to-market mobile strategy.
At NewFoundry we believe in building big ideas. Sometimes that’s an innovative mobile experience, and other times it’s something a little less digital. Libbie, our engagement manager, has been busy in the ceramics studio creating coffee mugs for the whole team, custom-designed according to each of our preferences. Stunning work that takes the concept of mobile and hand-held into a new direction. Nice work, Libbie!
We are proud of what we have accomplished over the last year and a half. We built a growing, innovative, creative business on a philosophy and set of ideals that challenges today’s inflated, misguided branding practices. We proved that expert, strategic branding counsel and design can be delivered in less time and at half the costs championed by traditional ad agencies, marketing companies and design firms. And we proved rapid brand prototyping is here to stay!
You would think we would be content to enjoy our positioning space for a bit, but think again! We are pushing our vision farther by filling a large gap in the marketplace for true concept ideation, acceleration and engineering.