NewFoundry is an idea manufacturing company that fuses application design, user experience and brand development expertise to create next generation market opportunities, products, and services.

With more than 15 years experience in both agency and client environments, Scott helps companies transform their brands to take advantage of what lies ahead through the seamless integration of strategy, design, media, marketing and research. Scott has led strategic engagements for category leaders such as Coca-Cola Refreshments, La-Z-Boy, Certified Angus Beef, Toshiba, NuStep, Terumo CVS, Chrysler Financial, Yale University, and the University of Michigan Health System. Scott is founder of The Naming Coterie, LinkedIn’s first global professional group dedicated to the craft of brand naming and is a board member of Eastern Michigan University’s Integrated Marketing Communication program. He is also a featured speaker and member of Ann Arbor Spark’s Marketing Roundtable.

Kyle brings over 15 years experience as an award-winning creative director to NewFoundry. His experience covers a wide range of creative media from print to broadcast to interactive and environments. Kyle has supervised art direction and design for the University of Michigan Health System, Chevron, Ben&Jerry’s, Saucony, Molly Maid, Blockbuster, Sprint, Nortel, Quintana Roo Bicycles, Little Caesar’s, Invisible Fence, Michigan Vetinerary Specialists, and more. Kyle attended the prestigious College for Creative Studies in Detroit, MI.

Chris has been obsessed with the limitless potential of software since the age of eight.  He began his professional career at Motorola, designing embedded automotive and telematics applications.  Chris then built up an expertise in web services, UI design, and network architecture at Arbor Networks, where he led a design revolution within the enterprise network behavior analysis product, PeakflowX which culminated in its ascension to the #1 product in its segment.  Chris then further expanded his capabilities in 2008 as a principal at SimuQuest, a focused engineering tools and services company at the forefront of automatic code generation.  There, he is responsible for managing all services and product engineering, technical sales, and product design and funding.  His experience spanning from embedded, to web services, the desktop, and now mobile, gives him unique capability, versatility, and perspective.  Chris holds both a B.S. and M.S. in computer science and software engineering from the University of Michigan.

With over 17 years of technical and executive level roles from small start-ups to larger corporations, Rich brings a proven successful start-to-finish understanding of product development with expertise in web and mobile. Prior to co-founding NewFoundry, Rich led engineering and company operations as a founding member and Vice President at Mobiata, an award-winning mobile application development company which produced FlightTrack, FlightBoard (both perennial award-winners), and Expedia’s mobile applications.