NEWFOUNDRY IS AN INNOVATION STUDIO.

Our clients are organizations of all sizes and across industries who seek a trusted partner to activate their vision. They rely on our agile team of strategists, designers, and developers and our proven process to deliver engineered solutions that are brand-building, beautiful, and smart.

WE FRAME:

Every engagement begins with uncovering the root of the idea to expose opportunities, positioning, core messaging, and the best-fit activation plan.

WE FORGE:

Designs are translated into tangible outcomes that bring the Big Idea to life as brand experiences and digital destinations.

WE FABRICATE:

Customer journeys are designed to connect the user to the brand and tested with experiential prototypes.

WE FINISH:

The fine details are attended to from end to end, resulting in happy clients that launch with confidence.

THE NEWFOUNDRY DIFFERENCE

By bringing together expert viewpoints from engineering, design, and strategy from project start to finish, NewFoundry delivers smart, effective solutions.

STRATEGY

We create and revitalize brands through strategy shaping, storytelling and naming, identity, and brand experience development. Working across disciplines, we apply systematic processes for generating high-impact concepts that help connect brands and people in powerful ways.

Outcomes:
• Concept definition
• Brand experience design
• Messaging and positioning
• Visual identity systems

DESIGN

We are specialists in design for digital, business operations, and services. We distill and translate the fundamental needs of stakeholders into a tangible prototype, then build it out to deliver intelligent design that drives real results.

Outcomes:
• Concepting and prototyping
• Interface design
• Data visualization
• Packaging and promotion

ENGINEERING

We provide end-to-end services from UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web, and device solutions provide value to people and brands alike.

Outcomes:
• Mobile applications
• Web applications
• Embedded software
• Desktop applications

 

OUR TEAM

All Team Partners
Michael Goliver

Michael Goliver

Senior Designer
Beth Simon

Beth Simon

Director, Strategy
Kyle Feliks

Kyle Feliks

Chief Creative Officer
jessica_wu

Jessica Wu

Engineer
Feroze Shahpurwala

Feroze Shahpurwala

Engineer
Scott Jones

Scott Jones

Director, Product Development
Amine Boudalia

Amine Boudalia

Engineer
leigh

Leigh Sprauer

Administrator
Chris Myers

Chris Myers

Chief Technology Officer
Scott Hauman

Scott Hauman

Advisor
Ryan Levin

Ryan Levin

Engineer
courtney_nash

Courtney Nash

Engineer
Amy Peterson

Amy Peterson

Director, Business Development
courtneyjones_small

Courtney Jones

Senior Project Manager
Rich Chang

Rich Chang

Chief Executive Officer
Dom Parise

Dom Parise

Engineer
tiffany_machalak

Tiffany Machalak

Senior Manager, Client Strategy & Growth
Charlie Szczygiel

Charlie Szczygiel

Designer

SOME OF OUR CLIENTS

RECENT NEWS

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This summer NewFoundry was lucky to have University of Michigan students Mara Gordon and Courtney Nash with us as engineering interns. Before they returned to campus, we were able to sit down with them and get some insights into how they approached the internship and what they learned. First off, what are you studying in school and […]
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Exploring Creativity’s Role in Innovation

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