NewFoundry is an idea manufacturing company that fuses application design, user experience and brand development expertise to create next generation market opportunities, products, and services.

WE FRAME:

The brand mission, stance, story and marketplace positioning of the big idea.

WE FORGE:

Rewarding experiences and digital destinations that demonstrate the big idea’s purpose and vision.

WE FABRICATE:

Points along the customer journey to connect brands to people through physical and experiential prototypes.

WE FINISH:

The details that make the big idea come to life, helping clients launch with confidence.

THE NEWFOUNDRY DIFFERENCE

By bringing together expert viewpoints from engineering, design, and branding, from project start to finish, NewFoundry delivers smarter, more effective solutions at a pace and quality level unmatched in the marketplace.

BRAND

We create and revitalize brands through strategy shaping, storytelling and naming, identity, and brand experience development. Working across disciplines, we apply systematic processes for generating high-impact concepts that help connect brands and people in powerful ways.

Outcomes:
• Marketplace research
• Positioning platforms
• Naming systems
• Visual identity systems

DESIGN

We are specialists in digital, business, service and product design. We distill and translate the fundamental needs of stakeholders into the tangible embodiment of an idea, then build out that idea to deliver intelligent, thoughtful design that drives real business results.

Outcomes:
• Concepting and prototyping
• Packaging and promotion
• Data visualization
• Interface design

ENGINEERING

We provide end-to-end services starting with UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web and device solutions are ecosystems that provide added value to customers and businesses alike.

Outcomes:
• Mobile applications
• Web applications
• Embedded software
• Desktop applications

OUR TEAM

All Partners
Rich Chang

Rich Chang

Chief Executive Officer

“OUR GOAL IS TO IDENTIFY, DEVELOP AND DEPLOY INNOVATIONS THAT LEAD TO REAL COMPETITIVE ADVANTAGE.”

Chris Myers

Chris Myers

Chief Technology Officer

“WE STRIVE TO BUILD PLATFORMS AROUND BIG IDEAS THAT ARE ELASTIC AND TRANSFORMATIVE, LEADING TO NEW OPPORTUNITIES FOR USER INTEGRATION AND ENGAGEMENT.”

Scott Hauman

Scott Hauman

Chief Strategy Officer

“WE BRING CROSS-FUNCTIONAL INSIGHTS TO EACH AND EVERY ENGAGEMENT, HELPING IDEA OWNERS TO FOCUS AND EXECUTE WITH SPEED.”

Kyle Feliks

Kyle Feliks

Chief Creative Officer

“WE USE DESIGN THINKING AS A PROBLEM-SOLVING TOOL TO ACHIEVE REAL RESULTS.”

Jim Deakins

Jim Deakins

Lead Software Developer

“OUR CLIENTS TRULY VALUE OUR BLENDING OF BRAND STRATEGY, DESIGN AND ENGINEERING FROM PROJECT START TO FINISH – IT ENABLES US TO BUILD HOLISTIC SOLUTIONS.”

Michael Goliver

Michael Goliver

Senior Designer

“GOOD PEOPLE DOING GREAT WORK FOR GREAT CLIENTS. OUR EMPATHY FOR EACH OTHER AND CLIENTS REALLY SHOWS IN THE EXPERIENCE OF WORKING WITH US.”

Anna Sheaffer

Anna Sheaffer

Software Developer

“TALENTED PROFESSIONALS INVESTED IN UNDERSTANDING YOUR BUSINESS’S CHALLENGES AND DESIGNING SOLUTIONS.”

Beth Simon

Beth Simon

Director, Brand Development

“WE HAVE THE RIGHT MIX OF SKILLS, INGENUITY AND AGILITY TO TRANSFORM AN IDEA INTO A BRAND WITH REAL PRESENCE THAT BOTH COMPELS AND CONQUERS.”

SOME OF OUR CLIENTS

RECENT NEWS

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MateBros

Maté Bros Product Launch

We love helping entrepreneurs transform their dreams into reality, so today is a pretty exciting day for us here at NewFoundry. We are pleased to celebrate the official product launch of Maté Bros energy brew. Student-athletes Jordan Gaarenstroom and Sam Mikulak (University of Michigan gymnasts) banded with Alex Anunciation (former gymnast and elite wrestler) with a vision […]
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NEW Center, Ann Arbor

NEW.org Board of Trustees

NewFoundry’s very own Chris Myers and Rich Chang have been appointed to the Board of Trustees of NEW in Ann Arbor.  Founded in 1993, NEW is a nonprofit on a mission to “improve the impact and performance of nonprofits by creating high quality strategic solutions.” NEW plays a critical role in shaping the future of nonprofit leadership and […]
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thrive125

Thrive125 – Clark Hill

2015 is a momentous year for Clark Hill, PLC. It marks their 125th year of business and an unwavering commitment to the communities the firm serves. Clark Hill tasked NewFoundry with developing an internal campaign centered around this achievement. They wanted something that reached higher than a traditional anniversary gala. They wanted something that would […]
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Spark_FieldNotesTalk

Brand Development Insights Revealed

NewFoundry partner, Scott Hauman, recently gave a talk at the Ann Arbor SPARK to area entrepreneurs and tech startups titled, “Field Notes on Brand Positioning.” The talk centered on discovering and learning new ways to position brands for customer engagement and advocacy. Scott shared and reviewed real world brand definition methods and strategies that he has […]
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50 companies to watch

NewFoundry Honored with “Michigan 50″ Award

Our team of blacksmiths are humbled and honored to be named one of Michigan Celebrates Small Business’ honorees on this year’s list of “Michigan 50 Companies to Watch.” The award recognizes “growth-oriented businesses based on market expansion, job creation, technological innovation, and community impact,” according to to the organization. Read more about the award criteria […]
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Valicor1

Valicor Website Launch

NewFoundry built an all-new, responsive website for fluid recovery and regeneration firm Valicor. The new digital presence amplifies the company’s Vital for Tomorrow brand standpoint, unifies and clarifies the company’s market offering and adds powerful momentum to the building of the Valicor brand.
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Matterhorn

Meet Matterhorn

Court Innovations, creator of online negotiation systems for courts and constituents, engaged NewFoundry to forge a field-ready brand for its game-changing software services offering. The collaboration resulted in a robust brand positioning strategy, naming system and visual identity design.
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Lucid Video

Digital Roots

Digital Roots develops software solutions that enable brands to monitor and determine context, relevancy, and sentiment of conversations around their brand/s or products, in real-time. Digital Roots sought NewFoundry’s mobile engineering expertise to help enhance their core product suite with an all-new, interactive video engagement product. The result was the delivery the Lucid™ video app: a tablet-based product […]
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Impact Products

New App for Impact Products

Impact Products, a leading manufacturer and distributor of cleaning, maintenance and safety supplies, selected NewFoundry to solve a specific tradeshow marketing challenge. Impact Products was seeking a solution to showcasing their massive catalog of products at their tradeshow events nationwide. The result was an engaging mobile experience that features key company information, a sales representative locator, […]
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SoundRocket

Introducing SoundRocket

NewFoundry was selected to spearhead the rebranding of Survey Sciences Group, a leading social science research company based in Ann Arbor, Michigan. The full-circle engagement included an all-new positioning strategy, name development and visual identity design.
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JJ Conway Law

Brand refresh for JJ Conway Law

John Joseph Conway, principal attorney and owner of JJ Conway Law, was looking to stand out in the crowded, and frequently uninspired, digital legal world. Playing off of John’s passion for adventure and his commitment to his clients’ goals, we created a new identity and website focused on the unique and inspiring position of ‘Conquer […]
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Roush

NewFoundry and Roush at SEMA

It involved a bunch of sleepless nights, but if you happened to be at the SEMA show in Vegas last week, you saw our app in the 2015 Roush Mustang. It’s the app behind the Active Exhaust system which lets you control the actuator in your exhaust system allowing you to adjust the air flow and […]
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