NEWFOUNDRY IS AN INNOVATION STUDIO.

Our clients are organizations of all sizes and across industries who seek a trusted partner to activate their vision. They rely on our agile team of strategists, designers, and developers and our proven process to deliver engineered solutions that are strategic, beautiful, and smart.

WE FRAME:

Every engagement begins with uncovering the root of the idea to expose opportunities, positioning, core messaging, and the best-fit activation plan.

WE FABRICATE:

Customer journeys are designed to connect the user to the brand, product, or service, then demonstrated and tested with experiential prototypes.

WE FORGE:

Designs are translated into tangible outcomes that bring the Big Idea to life as brand experiences, web and mobile applications, or other custom digital destinations.

THE NEWFOUNDRY DIFFERENCE

We bring together expert viewpoints from engineering, design, and strategy on every project from start to finish. We collaborate fluidly in small teams co-located within our Ann Arbor studio, delivering solutions with the fine details attended to from end to end. The result is happy clients launching Big Ideas with confidence.

STRATEGY

We bring clarity and focus to the challenge. Working across disciplines, we immerse ourselves in the client vision, customer experience, marketplace, brand, and industry as well as the technology demands of the Big Idea. Then we synthesize our findings and create a clearly defined concept for activation.

Outcomes:
• Concept definition
• Brand experience design
• Messaging and positioning
• Visual identity systems

DESIGN

We are specialists in design for digital, business operations, and services. We distill and translate the fundamental needs of stakeholders into a tangible prototype, then build it out to deliver intelligent design that drives real results.

Outcomes:
• Concepting and prototyping
• Interface design
• Data visualization
• Packaging and promotion

ENGINEERING

We provide end-to-end services from UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web, and device solutions provide value to people and brands alike.

Outcomes:
• Mobile applications
• Web applications
• Embedded software
• Desktop applications

 

OUR TEAM

All Team Partners
Amy Peterson

Amy Peterson

Director, Business Development

Tiffany Machalak

Senior Manager, Client Strategy & Growth
Charlie Szczygiel

Charlie Szczygiel

Designer
Ryan Levin

Ryan Levin

Engineer

Courtney Jones

Senior Project Manager

Leigh Sprauer

Administrator

Dom Parise

Engineer
Scott Hauman

Scott Hauman

Advisor
Robby Kim of NewFoundry

Robby Kim

Engineer

Courtney Nash

Engineer

Amine Boudalia

Engineer

Jessica Wu

Engineer
Michael Goliver

Michael Goliver

Senior Designer
Feroze Shahpurwala

Feroze Shahpurwala

Engineer

Tammie Thong

Engineer
Rich Chang

Rich Chang

Chief Executive Officer
Chris Myers

Chris Myers

Chief Technology Officer
Kyle Feliks

Kyle Feliks

Chief Creative Officer

Beth Simon

Director, Strategy

SOME OF OUR CLIENTS

RECENT NEWS

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Club Car

Club Car’s investment in a custom product configurator solution is paying dividends in high-quality leads and traffic. We’ve rounded up the latest analytics in this summary graphic as inspiration for other digital marketing teams. What could a beautifully designed, flawlessly executed, and systems-integrated product configurator solution do for you?  
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Elevating a Global Brand’s Presence at CES 2017

Since 2013, NewFoundry has worked closely with Renesas Electronics America on a number of engineering, design, and strategic brand-building initiatives. Our work with Renesas has been featured at the annual Renesas developers conference (DevCon) and at the Consumer Electronics Show (CES). When Renesas approached us in the summer of 2016 to shape their presence at […]
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University of Michigan: Risk and Outcomes Mobile App

The University of Michigan, with faculty serving as director and co-director of the Michigan Bariatric Surgery Collaborative, approached NewFoundry to create a mobile application for its venous thromboembolism (VTE) risk and patient outcome calculators. The calculators were proven, vital tools to help clinicians lower risk, reduce unnecessary procedures, and drop the rate of readmission for […]
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NewFoundry a “Best of MichBusiness” Award Winner

We are are humbled and honored to be awarded The Best of MichBusiness 2016 in the “Technology Gurus” category. The annual award recognizes “companies leading the way with cutting-edge technology ideas or innovative solutions. Whether they service and support other businesses or provide much-needed support from within–they are the translators between our technology and ourselves.” The […]
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The Tragical History Tour Now on Your iOS or Android Device

Scott Michaels, of the acclaimed Dearly Departed Tours in LA, sought out NewFoundry’s design and development expertise to bring a taste of his tours to the palm of your hand. The Dearly Departed Death a Day Calendar is a light-hearted look at the Dark Side of Hollywood. Famous and infamous people die every day and […]
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Insights with the Interns

This summer NewFoundry was lucky to have University of Michigan students Mara Gordon and Courtney Nash with us as engineering interns. Before they returned to campus, we were able to sit down with them and get some insights into how they approached the internship and what they learned. First off, what are you studying in school and […]
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Saline Area Schools: Hornet Hub

The Foundation for Saline Area Schools launched its 2016-17 Strategic Grant, the Hornet Hub, in September. The Foundation conceived of the Hornet Hub as an open, collaborative, and innovative learning space located in the Saline High School commons. NewFoundry was very pleased to contribute to this effort as a sponsor, providing an in-kind donation of […]
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Intermitten

Exploring Creativity’s Role in Innovation

NewFoundry is proud to be a sponsor and the key creator of the branding of Intermitten, a conference for anyone who believes that creative problem-solving is the key to innovation—in your career, your industry, and your life. This first-of-its-kind conference takes place in Ann Arbor, Michigan and offers two days of high-energy, dynamic learning featuring over 15 presentations, panels, […]
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Argonaut Manufacturing Performance Platform

RedViking designs, builds, and implements manufacturing and test solutions for some of the world’s largest manufacturers in aerospace, automotive, defense, commercial vehicles, heavy equipment, and construction equipment. They are a proven team of engineers known for rethinking the status quo and truly advancing manufacturing operations. When it came time to launch their new MES (manufacturing execution […]
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Pop-Post

Pop-Post Entertainment Platform

Entrepreneur and media industry veteran Kathleen Hiraga approached NewFoundry to bring her Big Idea to life: Pop-Post. She envisioned Pop-Post as an online platform to showcase female artists, designers, creators, and fans of entertainment content. With gaming enthusiasts’ show PAX East quickly approaching, our design, engineering, and project team jumped right in and took the […]
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Ripple: A Brand Born to Change the Game

Two gutsy, visionary entrepreneurs set their sights on solving the daily pains experienced by principal investigators and research coordinators everywhere that manage large life science research studies: poor participant recruitment, inefficient participant tracking systems, and lack of measurable engagement. A combination of administrative headaches, time-consuming scheduling, and recruitment worries plagues every life science research effort. Researchers are […]
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Roush: Vehicle Configurator Web App

The new wave of digital initiatives will be the earnest ones with a long-term vision of connecting the online with the offline. In the age of information overload, consumers need a reason to enter your digital ecosystem—whether it be a website, app, or social media pages. And brands need avenues to move forward in fast-evolving marketplaces. NewFoundry […]
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RECENT ACCOMPLISHMENTS

2015

Michigan 50Companies to Watch

2016

Best of Michigan Tech Gurus

2017

Goldman Sachs 10,000 Small Businesses