NewFoundry is an innovation studio that fuses application design and engineering, user experience, and brand development expertise to create next generation market opportunities, products, and services. Whether you are a global automotive supplier, a healthcare startup, or an established professional services firm, our deep bench of talent can help you build true competitive edge.

WE FRAME:

The brand mission, stance, story and marketplace positioning of the big idea.

WE FORGE:

Rewarding experiences and digital destinations that demonstrate the big idea’s purpose and vision.

WE FABRICATE:

Points along the customer journey to connect brands to people through physical and experiential prototypes.

WE FINISH:

The details that make the big idea come to life, helping clients launch with confidence.

THE NEWFOUNDRY DIFFERENCE

By bringing together expert viewpoints from engineering, design, and branding, from project start to finish, NewFoundry delivers smarter, more effective solutions at a pace and quality level unmatched in the marketplace.

BRAND

We create and revitalize brands through strategy shaping, storytelling and naming, identity, and brand experience development. Working across disciplines, we apply systematic processes for generating high-impact concepts that help connect brands and people in powerful ways.

Outcomes:
• Marketplace research
• Positioning platforms
• Naming systems
• Visual identity systems

DESIGN

We are specialists in digital, business, service and product design. We distill and translate the fundamental needs of stakeholders into the tangible embodiment of an idea, then build out that idea to deliver intelligent, thoughtful design that drives real business results.

Outcomes:
• Concepting and prototyping
• Packaging and promotion
• Data visualization
• Interface design

ENGINEERING

We provide end-to-end services starting with UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web and device solutions are ecosystems that provide added value to customers and businesses alike.

Outcomes:
• Mobile applications
• Web applications
• Embedded software
• Desktop applications

OUR TEAM

All Partners Team
Chris Myers

Chris Myers

Chief Technology Officer

“WE STRIVE TO BUILD PLATFORMS AROUND BIG IDEAS THAT ARE ELASTIC AND TRANSFORMATIVE, LEADING TO NEW OPPORTUNITIES FOR USER INTEGRATION AND ENGAGEMENT.”

Scott Hauman

Scott Hauman

Chief Strategy Officer

“WE BRING CROSS-FUNCTIONAL INSIGHTS TO EACH AND EVERY ENGAGEMENT, HELPING IDEA OWNERS TO FOCUS AND EXECUTE WITH SPEED.”

Kyle Feliks

Kyle Feliks

Chief Creative Officer

“WE USE DESIGN THINKING AS A PROBLEM-SOLVING TOOL TO ACHIEVE REAL RESULTS.”

Scott Jones

Scott Jones

Director of Product Development

“LAUNCHING INNOVATIVE PRODUCTS AND SERVICES IS BOTH AN ART AND A SCIENCE. OUR APPROACH TO FORGING BIG IDEAS RECOGNIZES THE BALANCE BETWEEN CREATIVITY AND PROVEN PROCESSES AT EVERY TURN.”

Amy Peterson

Amy Peterson

Director, Business Development

“BUILDING COMPETITIVE EDGE FOR OUR CLIENTS STARTS WITH CREATING AN ENVIRONMENT OF TRUST. FROM FIRST CONTACT TO FINAL DELIVERY, OUR ENTIRE TEAM IS DEDICATED TO BUILDING REWARDING RELATIONSHIPS.”

Beth Simon

Beth Simon

Director, Brand Strategy and Research

“WE HAVE THE RIGHT MIX OF SKILLS, INGENUITY AND AGILITY TO TRANSFORM AN IDEA INTO A BRAND WITH REAL PRESENCE THAT BOTH COMPELS AND CONQUERS.”

Amine Boudalia

Amine Boudalia

Engineer

“OUR AIM, RIGHT OUT OF THE GATE, IS TO DELIVER SOMETHING TRULY EXTRAORDINARY. IT TAKES A COMPLETE TEAM APPROACH TO DO THIS. THIS IS WHAT MAKES US SPECIAL.”

Dom Parise

Dom Parise

Engineer

“GREAT ENGINEERING STARTS WITH THE USER. WE MAKE PRODUCTS THAT DISRUPT THE STATUS QUO BUT WORK JUST THE WAY YOU’D EXPECT.”

Phil Serzo

Phil Serzo

Project Manager

“AT NEWFOUNDRY SUCCESS IS DEFINED BY MUCH MORE THAN MEETING DEADLINES AND HANDING OVER PROJECT ASSETS, IT’S ABOUT BRINGING VALUE TO EVERY ENGAGEMENT, AND DELIVERING INNOVATIVE FINISHED PRODUCTS TO MARKET.”

Charlie Szczygiel

Charlie Szczygiel

Designer

“OUR DESIGN AND ENGINEERING TEAMS WORK SEAMLESSLY THROUGHOUT EVERY ENGAGEMENT. YOUR IDEA NOT ONLY WORKS FLAWLESSLY, IT LOOKS GREAT DOING IT.”

Ryan Levin

Ryan Levin

Engineer

“WE MEET OUR CLIENTS’ CHALLENGES WITH POWERFUL IDEAS AND INNOVATIVE SOFTWARE PLATFORMS THAT REDEFINE THE MARKETPLACE.”

Michael Goliver

Michael Goliver

Senior Designer

“GOOD PEOPLE DOING GREAT WORK FOR GREAT CLIENTS. OUR EMPATHY FOR EACH OTHER AND CLIENTS REALLY SHOWS IN THE EXPERIENCE OF WORKING WITH US.”

Feroze Shahpurwala

Feroze Shahpurwala

Engineer

“WE STRIVE TO WRITE CODE THAT REFLECTS THE SAME AIM OF STRATEGY AND DESIGN WORK: BE CLEAR AND EFFECTIVE.”

Nic_Stelter

Nic Stelter

Engineer

“TALENTED PROFESSIONALS INVESTED IN UNDERSTANDING YOUR BUSINESS’ CHALLENGES AND DESIGNING SOLUTIONS.”

Rich Chang

Rich Chang

Chief Executive Officer

“OUR GOAL IS TO IDENTIFY, DEVELOP AND DEPLOY INNOVATIONS THAT LEAD TO REAL COMPETITIVE ADVANTAGE.”

SOME OF OUR CLIENTS

RECENT NEWS

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Pop-Post

Pop-Post Entertainment Platform

Entrepreneur and media industry veteran Kathleen Hiraga approached NewFoundry to bring her Big Idea to life: Pop-Post. She envisioned Pop-Post as an online platform to showcase female artists, designers, creators, and fans of entertainment content. With gaming enthusiasts’ show PAX East quickly approaching, our design, engineering, and project team jumped right in and took the […]
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ripple-brand

Ripple: A Brand Born to Change the Game

Two gutsy, visionary entrepreneurs set their sights on solving the daily pains experienced by principal investigators and research coordinators everywhere that manage large life science research studies: poor participant recruitment, inefficient participant tracking systems, and lack of measurable engagement. A combination of administrative headaches, time-consuming scheduling, and recruitment worries plagues every life science research effort. Researchers are […]
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roush_config

Roush: Vehicle Configurator Web App

The new wave of digital initiatives will be the earnest ones with a long-term vision of connecting the online with the offline. In the age of information overload, consumers need a reason to enter your digital ecosystem—whether it be a website, app, or social media pages. And brands need avenues to move forward in fast-evolving marketplaces. NewFoundry […]
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Rich_Chang

Ann Arbor SPARK: CEO Interview with Rich Chang

Ann Arbor SPARK president and CEO Paul Krutko sat down with NewFoundry CEO Rich Chang to chat about the NewFoundry advantage, why we love to call Ann Arbor home, and where our company is headed in 2016. Listen to the podcast to hear our plans for product growth, moving to a new, permanent office space […]
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Loudmouth_Exhaust_App_Forged_by_NewFoundry

LoudMouth Exhaust App at SEMA 2015

NewFoundry blacksmiths Kyle Feliks and Chris Myers are onsite at the 2015 SEMA Show in Las Vegas today. LoudMouth Exhaust engaged NewFoundry to design and develop an app for its exhaust tuning offering in support of the brand launch. The app was designed to visualize the custom exhaust tuning capabilities and reinforce the unique attitude and stance […]
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devcon_renesas_newfoundry3

Renesas: Strategic Partnership and DevCon 2015

NewFoundry demonstrated the depth of our ongoing strategic partnership in delivering “Innovation from Renesas” at DevCon 2015 last week with a Big Idea branding initiative and the release of three applications that highlight the future of silicon technology. Renesas is recognized as the innovation leader in silicon for the automotive space and beyond. From Advanced […]
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MTAM_roush_NewFoundry

NewFoundry Demo at the Michigan Broadband Conference

NewFoundry is a featured exhibitor at the Mobile Technology Association of Michigan (MTAM) Showcase at the Michigan Broadband Conference on October 20, 2015. Attendees won’t have a hard time finding us. “Just look for the Roush Stage 3 Mustang,” said NewFoundry CEO Rich Chang. Rich will be on hand at the show to personally provide […]
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V2X Application

V2X application at the 2015 ITS California Annual Meeting and Exhibition

eTrans Systems, creators of software for the driverless and connected vehicle industry, just showcased their V2X technology at the Intelligent Transportation Society of California Annual Meeting, and NewFoundry created the mobile application to visualize this innovation. This software includes V2X driver safety applications such as Crash Avoidance Brake Detection, On-Coming Vehicle Detection, and Intersection which […]
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Catamaran UX Design

Michigan Department of Education: Web Portal

NewFoundry designed the UX/UI protocol that serves as the foundation of the all-new Michigan Department of Education data and resource portal set to launch in November. The new digital destination, developed by Red Cedar Solutions Group (RCSG), replaces CIMS and is designed to serve as a vessel of two-way communication between the MDOE and the […]
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Ryan Levin

Welcome Ryan Levin, Software Engineer at NewFoundry

NewFoundry is thrilled to welcome Ryan Levin to our growing team of modern-day blacksmiths. Ryan comes to NewFoundry as a seasoned web-based software developer with diverse technical and professional experience in the worlds of independent film exhibition, video editing, bartending, and coffee roasting. A graduate of the Screen Arts and Cultures program and the Residential […]
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Amy Peterson

Welcome Amy Peterson, Director of Business Development at NewFoundry

NewFoundry is excited to welcome Amy Peterson to our growing team of modern-day blacksmiths. As Director of Business Development, Amy will leverage her natural talent for optimism, finding common ground, and building bridges to help bring ideas to life. Known for her creative and strategic delivery of client solutions, Amy has been called “a rock […]
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Roush itunes

Roush Active Exhaust Mobile App Release

NewFoundry is the proud designer of the Active Exhaust mobile app released for iOS by Roush Performance last week. Forged by NewFoundry from the ground up, this challenge leveraged our unique blend of design, UX/UI, and embedded software engineering expertise to provide a unique, wireless interface between drivers and Roush’s unique exhaust sound “tuning” product. Active Exhaust first made waves when it […]
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