NEWFOUNDRY IS AN INNOVATION STUDIO.

Our clients are organizations of all sizes and across industries who seek a trusted partner to activate their vision. They rely on our agile team of strategists, designers, and developers and our proven process to deliver engineered solutions that are strategic, beautiful, and smart.

STRATEGY

We bring clarity and focus to the challenge. Working across disciplines, we immerse ourselves in the client vision, customer experience, marketplace, brand, and industry as well as the technology demands of the Big Idea. Then we synthesize our findings and create a clearly defined concept for activation.

DESIGN

We are specialists in design for digital, business operations, and services. We distill and translate the fundamental needs of stakeholders into a tangible prototype, then build it out to deliver intelligent design that drives real results.

ENGINEERING

We provide end-to-end services from UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web, and device solutions provide value to people and brands alike.

OUTCOMES:

Handheld & tablet mobile applications

Embedded solutions

Cloud-based platforms

Customer-facing web experiences

Operations-focused web environments

Branded digital business tools

THE NEWFOUNDRY DIFFERENCE

We bring together expert viewpoints from engineering, design, and strategy on every project from start to finish. We collaborate fluidly in small teams co-located within our Ann Arbor studio, delivering solutions with the fine details attended to from end to end. The result is happy clients launching Big Ideas with confidence.

STRATEGY

Every engagement begins with uncovering the root of the idea to expose opportunities, positioning, core messaging, and the best-fit activation plan.

DESIGN

Customer journeys are designed to connect the user to the brand, product, or service, then demonstrated and tested with experiential prototypes.

ENGINEERING

Designs are translated into tangible outcomes that bring the Big Idea to life as brand experiences, web and mobile applications, or other custom digital destinations.

OUR TEAM

AllTeam Partners

Sugy Ghang

Engineer

Sanda Mong

Engineer
Kyle Feliks

Kyle Feliks

Chief Creative Officer
Rich Chang

Rich Chang

Chief Executive Officer

Brad Thornhill

Engineer
Robby Kim of NewFoundry

Robby Kim

Engineer

Jessica Wu

Engineer
Michael Goliver

Michael Goliver

Senior Designer

Leigh Sprauer

Administrator
Charlie Szczygiel

Charlie Szczygiel

Designer

Courtney Jones

Senior Project Manager
Ryan Levin

Ryan Levin

Engineer

Courtney Nash

Engineer

Amine Boudalia

Engineer

Beth Simon

Director, Strategy
Chris Myers

Chris Myers

Chief Technology Officer

Tammie Thong

Engineer

SOME OF OUR CLIENTS

RECENT NEWS

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Finalist: Vital Seniors Innovation Competition

NewFoundry is pleased to announce that we have been named one of 10 finalists in the Vital Seniors Community Innovation Competition organized by the Glacier Hills Legacy Fund at the Ann Arbor Area Community Foundation. The purpose of the competition is to create new, actionable solutions to the problems faced by our most vulnerable senior […]
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Showcasing Automotive Technology Leadership at CES 2018

For CES 2018, Renesas Electronics America once again partnered with NewFoundry to create a captivating experience for visitors to its invitation-only event adjacent to the Las Vegas Convention Center. NewFoundry’s multidisciplinary team was engaged from concept through on-site support at the show, creating the show themeline, messaging, and visual language concepts, designing every thematic touchpoint, […]
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Club Car Commercial Vehicle Configurator

We recently launched an all-new vehicle configurator – also known as a custom CPQ (configure, price, quote) site – for Club Car’s extensive line of commercial vehicles. In addition to supporting fully customizable builds of 57 vehicles and 489 options and accessories, the custom-designed solution streamlines the purchase process with workflows that promote “fit-to-task” configurations […]
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Off to the Races with a New Magento eCommerce Website

ROUSH Performance produces some of the highest performing vehicles and components available anywhere. The brand is known for precision engineering and pushing limits, whether on the street or the racetrack. And when it came time to redesign its eCommerce website and build it on Magento, ROUSH Performance turned to NewFoundry. A performance automotive brand with […]
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Sea Ray Boat Configurator Wins Neptune Award

Configurator Wins Sea Ray an Industry Award

Sea Ray took home the 2017 Neptune Award for “Best Website” in recognition of their boat configurator, designed and engineered by NewFoundry. The Neptune Awards are administered by the Marine Marketers of America (MMA) and celebrated annually at the Miami International Boat Show. In an MMA press release, Sally Helme, MMA vice-president and Neptune Awards chairperson […]
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Our First Five Years

This fall, we observe the conclusion of our first five years of Forging Big Ideas, and during this reflection we look ahead to the next five. We’re grateful for the hard work and commitment of our talented team of modern-day blacksmiths and for the trust and partnership of our valued clients. Thank you. Read more […]
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inc5000-NewFoundry

Inc. 5000

Inc. Magazine ranked NewFoundry in the top third of the 2017 Inc. 5000 list of the fastest-growing private companies in America, placing us at number 1347. We’re excited to accept this recognition just months before we celebrate five years of fusing strategy, design, engineering, and user experience expertise to create next-generation market opportunities, products, and services. “We’re tremendously […]
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Club Car

Club Car’s investment in a custom product configurator solution is paying dividends in high-quality leads and traffic. We’ve rounded up the latest analytics in this summary graphic as inspiration for other digital marketing teams. What could a beautifully designed, flawlessly executed, and systems-integrated product configurator solution do for you?  
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Elevating a Global Brand’s Presence at CES 2017

Since 2013, NewFoundry has worked closely with Renesas Electronics America on a number of engineering, design, and strategic brand-building initiatives. Our work with Renesas has been featured at the annual Renesas developers conference (DevCon) and at the Consumer Electronics Show (CES). When Renesas approached us in the summer of 2016 to shape their presence at […]
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University of Michigan: Risk and Outcomes Mobile App

The University of Michigan, with faculty serving as director and co-director of the Michigan Bariatric Surgery Collaborative, approached NewFoundry to create a mobile application for its venous thromboembolism (VTE) risk and patient outcome calculators. The calculators were proven, vital tools to help clinicians lower risk, reduce unnecessary procedures, and drop the rate of readmission for […]
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NewFoundry a “Best of MichBusiness” Award Winner

We are are humbled and honored to be awarded The Best of MichBusiness 2016 in the “Technology Gurus” category. The annual award recognizes “companies leading the way with cutting-edge technology ideas or innovative solutions. Whether they service and support other businesses or provide much-needed support from within–they are the translators between our technology and ourselves.” The […]
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The Tragical History Tour Now on Your iOS or Android Device

Scott Michaels, of the acclaimed Dearly Departed Tours in LA, sought out NewFoundry’s design and development expertise to bring a taste of his tours to the palm of your hand. The Dearly Departed Death a Day Calendar is a light-hearted look at the Dark Side of Hollywood. Famous and infamous people die every day and […]
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NOTABLE ACCOMPLISHMENTS

2015

Michigan 50 Companies to Watch

2016

Best of Michigan Tech Gurus

2017

Goldman Sachs 10,000 Small Businesses

2017

Inc.5000 Fastest-Growing Private Businesses