Our clients are organizations of all sizes and across industries who seek a trusted partner to activate their vision. They rely on our agile team of strategists, designers, and developers and our proven process to deliver engineered solutions that are brand-building, beautiful, and smart.
Every engagement begins with uncovering the root of the idea to expose opportunities, positioning, core messaging, and the best-fit activation plan.
Designs are translated into tangible outcomes that bring the Big Idea to life as brand experiences and digital destinations.
Customer journeys are designed to connect the user to the brand and tested with experiential prototypes.
The fine details are attended to from end to end, resulting in happy clients that launch with confidence.
By bringing together expert viewpoints from engineering, design, and strategy from project start to finish, NewFoundry delivers smart, effective solutions.
We create and revitalize brands through strategy shaping, storytelling and naming, identity, and brand experience development. Working across disciplines, we apply systematic processes for generating high-impact concepts that help connect brands and people in powerful ways.
Outcomes: • Concept definition • Brand experience design • Messaging and positioning • Visual identity systems
We are specialists in design for digital, business operations, and services. We distill and translate the fundamental needs of stakeholders into a tangible prototype, then build it out to deliver intelligent design that drives real results.
Outcomes: • Concepting and prototyping • Interface design • Data visualization • Packaging and promotion
We provide end-to-end services from UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web, and device solutions provide value to people and brands alike.
Outcomes: • Mobile applications • Web applications • Embedded software • Desktop applications
"NewFoundry expertly defined a common purpose that connected our services to team members and customers. Now we have a brand platform that enables us to communicate a consistent, relevant purpose through every asset we develop."
Marketing Director, Valicor
"Clark Hill turns to NewFoundry for high-impact, innovative ideas, and they always deliver. Their strategic thinking and wide-ranging design capabilities have helped guide our most critical brand initiatives. When we want out of the box thinking, the team at New Foundry responds."
Chief Marketing Officer, Clark Hill
"When we approached NewFoundry, we had a vision for changing the world. We had a message, but needed an identity and platform to tell our story. In NewFoundry, we found the perfect partner that could capture our passion and bring it to life – from naming and visual branding to the nuts and bolts of website design. They are master storytellers."
CEO, Michigan Aerospace Corp & Springmatter
“NewFoundry’s recommended name and brand identity was right on the mark. Their design team seamlessly translated our new brand voice into a web presence that cuts through the noise and differentiates us. NewFoundry makes it look easy, but what we know from partnering with them – it stems from their senior level experience, passion for branding, and investment in our success.”
TAMMY FLEUR ALEXY
Co-founder, Tumbleseed | GoodWorks
"A company's brand is its most important asset and NewFoundry worked with us to create one that is world class. All of our sales and marketing efforts are so much easier and effective as a result."
Founder, Skipstone, LLC
Chief Creative Officer
“WE USE DESIGN THINKING AS A PROBLEM-SOLVING TOOL TO ACHIEVE REAL RESULTS.”
“WE HAVE THE RIGHT MIX OF SKILLS, INGENUITY AND AGILITY TO TRANSFORM AN IDEA INTO A BRAND WITH REAL PRESENCE THAT BOTH COMPELS AND CONQUERS.”
“WE MEET OUR CLIENTS’ CHALLENGES WITH POWERFUL IDEAS AND INNOVATIVE SOFTWARE PLATFORMS THAT REDEFINE THE MARKETPLACE.”
“OUR DESIGN AND ENGINEERING TEAMS WORK SEAMLESSLY THROUGHOUT EVERY ENGAGEMENT. YOUR IDEA NOT ONLY WORKS FLAWLESSLY, IT LOOKS GREAT DOING IT.”
Chief Executive Officer
“OUR GOAL IS TO IDENTIFY, DEVELOP AND DEPLOY INNOVATIONS THAT LEAD TO REAL COMPETITIVE ADVANTAGE.”
Chief Technology Officer
“WE STRIVE TO BUILD PLATFORMS AROUND BIG IDEAS THAT ARE ELASTIC AND TRANSFORMATIVE, LEADING TO NEW OPPORTUNITIES FOR USER INTEGRATION AND ENGAGEMENT.”
“GREAT ENGINEERING STARTS WITH THE USER. WE MAKE PRODUCTS THAT DISRUPT THE STATUS QUO BUT WORK JUST THE WAY YOU’D EXPECT.”
“AT NEWFOUNDRY SUCCESS IS DEFINED BY MUCH MORE THAN MEETING DEADLINES AND HANDING OVER PROJECT ASSETS, IT’S ABOUT BRINGING VALUE TO EVERY ENGAGEMENT, AND DELIVERING INNOVATIVE FINISHED PRODUCTS TO MARKET.”
“WE STRIVE TO WRITE CODE THAT REFLECTS THE SAME AIM OF STRATEGY AND DESIGN WORK: BE CLEAR AND EFFECTIVE.”
Chief Strategy Officer
“WE BRING CROSS-FUNCTIONAL INSIGHTS TO EACH AND EVERY ENGAGEMENT, HELPING IDEA OWNERS TO FOCUS AND EXECUTE WITH SPEED.”
“OUR AIM, RIGHT OUT OF THE GATE, IS TO DELIVER SOMETHING TRULY EXTRAORDINARY. IT TAKES A COMPLETE TEAM APPROACH TO DO THIS. THIS IS WHAT MAKES US SPECIAL.”
“GOOD PEOPLE DOING GREAT WORK FOR GREAT CLIENTS. OUR EMPATHY FOR EACH OTHER AND CLIENTS REALLY SHOWS IN THE EXPERIENCE OF WORKING WITH US.”
Director, Business Development
“BUILDING COMPETITIVE EDGE FOR OUR CLIENTS STARTS WITH CREATING AN ENVIRONMENT OF TRUST. FROM FIRST CONTACT TO FINAL DELIVERY, OUR ENTIRE TEAM IS DEDICATED TO BUILDING REWARDING RELATIONSHIPS.”
Director of Product Development
“LAUNCHING INNOVATIVE PRODUCTS AND SERVICES IS BOTH AN ART AND A SCIENCE. OUR APPROACH TO FORGING BIG IDEAS RECOGNIZES THE BALANCE BETWEEN CREATIVITY AND PROVEN PROCESSES AT EVERY TURN.”
“TALENTED PROFESSIONALS INVESTED IN UNDERSTANDING YOUR BUSINESS’ CHALLENGES AND DESIGNING SOLUTIONS.”
Scott Michaels, of the acclaimed Dearly Departed Tours in LA, sought out NewFoundry’s design and development expertise to bring a taste of his tours to the palm of your hand. The Dearly Departed Death a Day Calendar is a light-hearted look at the Dark Side of Hollywood. Famous and infamous people die every day and […]
NewFoundry is a different kind of company: an idea manufacturing company. We believe that something special happens when we bring software engineering together with design and strategy under one roof. We are a one-stop shop for our clients’ biggest ideas: to figure out where they fit in the marketplace, to design breathtaking visuals and user […]
This summer NewFoundry was lucky to have University of Michigan students Mara Gordon and Courtney Nash with us as engineering interns. Before they returned to campus, we were able to sit down with them and get some insights into how they approached the internship and what they learned. First off, what are you studying in school and […]
NewFoundry is proud to be a sponsor and the key creator of the branding of Intermitten, a conference for anyone who believes that creative problem-solving is the key to innovation—in your career, your industry, and your life. This first-of-its-kind conference takes place in Ann Arbor, Michigan and offers two days of high-energy, dynamic learning featuring over 15 presentations, panels, […]
Entrepreneur and media industry veteran Kathleen Hiraga approached NewFoundry to bring her Big Idea to life: Pop-Post. She envisioned Pop-Post as an online platform to showcase female artists, designers, creators, and fans of entertainment content. With gaming enthusiasts’ show PAX East quickly approaching, our design, engineering, and project team jumped right in and took the […]
Two gutsy, visionary entrepreneurs set their sights on solving the daily pains experienced by principal investigators and research coordinators everywhere that manage large life science research studies: poor participant recruitment, inefficient participant tracking systems, and lack of measurable engagement. A combination of administrative headaches, time-consuming scheduling, and recruitment worries plagues every life science research effort. Researchers are […]
The new wave of digital initiatives will be the earnest ones with a long-term vision of connecting the online with the offline. In the age of information overload, consumers need a reason to enter your digital ecosystem—whether it be a website, app, or social media pages. And brands need avenues to move forward in fast-evolving marketplaces. NewFoundry […]
Jump$tart is a coalition of diverse financial education stakeholders and organizations that work together to educate and prepare our nation’s youth for life-long financial success. When Jump$tart reached out to NewFoundry for help, the fact that two of the NewFoundry partners are married to school teachers meant that NewFoundry dove in with a passion. The […]
Ann Arbor SPARK president and CEO Paul Krutko sat down with NewFoundry CEO Rich Chang to chat about the NewFoundry advantage, why we love to call Ann Arbor home, and where our company is headed in 2016. Listen to the podcast to hear our plans for product growth, moving to a new, permanent office space […]
The leadership team at Quantros sought out NewFoundry to overhaul its brand from end-to-end, refocusing its voice, completely redesigning its visual identity, and launching the new brand with an all-new flagship website and other key marketing touch points. What emerged from NewFoundry’s proven strategy, design, and engineering process is a bold, leading voice that challenges […]
Sports fans are looking for new ways to engage with the teams they love, compete with friends over professional sports, and gain recognition for being such great fans. Teams are looking for ways to engage with fans in the home setting, influence fan behavior, and gain valuable analytics on fan preferences. NewFoundry partnered with Ingenix […]
NewFoundry blacksmiths Kyle Feliks and Chris Myers are onsite at the 2015 SEMA Show in Las Vegas today. LoudMouth Exhaust engaged NewFoundry to design and develop an app for its exhaust tuning offering in support of the brand launch. The app was designed to visualize the custom exhaust tuning capabilities and reinforce the unique attitude and stance […]