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NewFoundry is an idea manufacturing company that fuses application design, user experience and brand development expertise to create next generation market opportunities, products, and services.

Scott Hauman, Chief Strategy Officer

With more than 15 years experience in both agency and client environments, Scott helps companies transform their brands to take advantage of what lies ahead through the seamless integration of strategy, design, media, marketing and research. Scott has led strategic engagements for category leaders such as Coca-Cola Refreshments, La-Z-Boy, Certified Angus Beef, Toshiba, NuStep, Terumo CVS, Chrysler Financial, Yale University, and the University of Michigan Health System. Scott is founder of The Naming Coterie, LinkedIn’s first global professional group dedicated to the craft of brand naming and is a board member of Eastern Michigan University’s Integrated Marketing Communication program. He is also a featured speaker and member of Ann Arbor Spark’s Marketing Roundtable.

"We bring cross-functional insights to each and every engagement, helping idea owners to focus and execute with speed."

Kyle Feliks, Chief Creative Officer

Kyle brings over 15 years experience as an award-winning creative director to NewFoundry. His experience covers a wide range of creative media from print to broadcast to interactive and environments. Kyle has supervised art direction and design for the University of Michigan Health System, Chevron, Ben&Jerry’s, Saucony, Molly Maid, Blockbuster, Sprint, Nortel, Quintana Roo Bicycles, Little Caesar’s, Invisible Fence, Michigan Vetinerary Specialists, and more. Kyle attended the prestigious College for Creative Studies in Detroit, MI.

"We use design thinking as a problem-solving tool to achieve real results for our clients and partners."

Chris Myers, Chief Technology Officer

Chris has been obsessed with the limitless potential of software since the age of eight.  He began his professional career at Motorola, designing embedded automotive and telematics applications.  Chris then built up an expertise in web services, UI design, and network architecture at Arbor Networks, where he led a design revolution within the enterprise network behavior analysis product, PeakflowX which culminated in its ascension to the #1 product in its segment.  Chris then further expanded his capabilities in 2008 as a principal at SimuQuest, a focused engineering tools and services company at the forefront of automatic code generation.  There, he is responsible for managing all services and product engineering, technical sales, and product design and funding.  His experience spanning from embedded, to web services, the desktop, and now mobile, gives him unique capability, versatility, and perspective.  Chris holds both a B.S. and M.S. in computer science and software engineering from the University of Michigan.

"We strive to build platforms around big ideas that are elastic and transformative, leading to new opportunities for user integration and engagement."

Richard Chang, Chief Executive Officer

With over 17 years of technical and executive level roles from small start-ups to larger corporations, Rich brings a proven successful start-to-finish understanding of product development with expertise in web and mobile. Prior to co-founding NewFoundry, Rich led engineering and company operations as a founding member and Vice President at Mobiata, an award-winning mobile application development company which produced FlightTrack, FlightBoard (both perennial award-winners), and Expedia’s mobile applications.

"We help businesses and organizations identify, develop and deploy innovations that lead to real competitive advantage."

Core Services:

Concept Ideation

We apply systematic processes for generating high-impact innovative concepts that help entrepreneurs, R&D leaders, and business executives set up scenarios for success.

Rapid Brand Prototyping

We are specialists in brand naming, visual identity, and brand extension development. From application demos to physical product prototypes to pop-up stores, we help idea owners to quickly define, shape, and package their visions to test brand appeal and adoption.

User Research

We engage research methods such as field studies and site visits, user surveys, contextual interviews, task and workflow analysis, ethnographic techniques, and others to uncover insights about your brand opportunity, users and influencers.

Web and Mobile Development

Application Engineering

We provide end-to-end services starting with UI specification to integration and verification of application software on multiple devices, leveraging the trends of social networking, content sharing, and location specific content.

Launch Strategy

We develop customized launch blueprints and quarterly plans that prioritize marketing investment and resources in the most effective media channels to drive results.

Product Commercialization

From capitalization strategies to resource coordination, we offer a broad range of commercialization services through our network of venture catalysts and accelerators that allow our clients to quickly go-to-market.

Michigan Marketing Minds




Arbor Networks

Supermarket PAM

Clark Hill

Ultra Electronics AMI


Ann Arbor Hands-On Museum


Joust Strength + Fitness




Clark Hill PLC: website launch

6th November 2014 by NewFoundry


NewFoundry forged an all-new website for Clark Hill PLC, designed to comprehensively highlight the spirit of agility and thought leadership prevalent at the firm.
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Career: Web Developer

26th August 2014 by NewFoundry

Do you like to use various web technologies to combine great design, UX, and content to create unique and cool web experiences and products? Do you like to have ownership of your work? Are you ready to strike the anvil and be part of an emerging idea manufacturing company?

NewFoundry is looking for full-time, well-rounded developers who know web development from front to back, top to bottom. We want a thinker and a maker – a true contributor. You must have strong coding and problem solving skills. We absolutely need someone who can contribute to each challenge with enthusiasm and a critical eye.
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Welcome Anna Sheaffer!

23rd August 2014 by NewFoundry
Anna Sheaffer

Anna Sheaffer

We are a bit late making this announcement but NewFoundry would like to take this opportunity to introduce the latest addition to our engineering team: Anna Sheaffer!

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Go Skipstone™

5th August 2014 by Michael Goliver

Go Skipstone™

NewFoundry has forged a new, breakthrough brand in the world of video technology.

Say hello to Skipstone.

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