NewFoundry is an innovation studio that fuses application design and engineering, user experience, and brand development expertise to create next generation market opportunities, products, and services. Whether you are a global automotive supplier, a healthcare startup, or an established professional services firm, our deep bench of talent can help you build true competitive edge.
The brand mission, stance, story and marketplace positioning of the big idea.
Rewarding experiences and digital destinations that demonstrate the big idea’s purpose and vision.
Points along the customer journey to connect brands to people through physical and experiential prototypes.
The details that make the big idea come to life, helping clients launch with confidence.
By bringing together expert viewpoints from engineering, design, and branding, from project start to finish, NewFoundry delivers smarter, more effective solutions at a pace and quality level unmatched in the marketplace.
We create and revitalize brands through strategy shaping, storytelling and naming, identity, and brand experience development. Working across disciplines, we apply systematic processes for generating high-impact concepts that help connect brands and people in powerful ways.
Outcomes: • Marketplace research • Positioning platforms • Naming systems • Visual identity systems
We are specialists in digital, business, service and product design. We distill and translate the fundamental needs of stakeholders into the tangible embodiment of an idea, then build out that idea to deliver intelligent, thoughtful design that drives real business results.
Outcomes: • Concepting and prototyping • Packaging and promotion • Data visualization • Interface design
We provide end-to-end services starting with UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web and device solutions are ecosystems that provide added value to customers and businesses alike.
Outcomes: • Mobile applications • Web applications • Embedded software • Desktop applications
“NewFoundry developed our identity, web site, color palette, and even advised on the little things, like seating, clocks and coat hooks. The attention to detail was amazing and helped create a real brand experience for Joust which has been a huge benefit for our start-up business.”
Owner, Joust Strength + Fitness
“NewFoundry’s recommended name and brand identity was right on the mark. Their design team seamlessly translated our new brand voice into a web presence that cuts through the noise and differentiates us. NewFoundry makes it look easy, but what we know from partnering with them – it stems from their senior level experience, passion for branding, and investment in our success.”
TAMMY FLEUR ALEXY
Co-founder, Tumbleseed | GoodWorks
"Duo-Gard has benefited greatly from NewFoundry’s branding work. We now have an inspiring brand voice and operations platform, including a clear sense of purpose, mission and connection to what our company values are all about. Having worked with several companies over the years that provide similar services, I don’t think we could have found a better fit for Duo-Gard than what NewFoundry has provided."
Vice President, Duo-Gard Industries
"Clark Hill turns to NewFoundry for high-impact, innovative ideas, and they always deliver. Their strategic thinking and wide-ranging design capabilities have helped guide our most critical brand initiatives. When we want out of the box thinking, the team at New Foundry responds."
Chief Marketing Officer, Clark Hill
"A company's brand is its most important asset and NewFoundry worked with us to create one that is world class. All of our sales and marketing efforts are so much easier and effective as a result."
Founder, Skipstone, LLC
"NewFoundry expertly defined a common purpose that connected our services to team members and customers. Now we have a brand platform that enables us to communicate a consistent, relevant purpose through every asset we develop."
Marketing Director, Valicor
"When we approached NewFoundry, we had a vision for changing the world. We had a message, but needed an identity and platform to tell our story. In NewFoundry, we found the perfect partner that could capture our passion and bring it to life – from naming and visual branding to the nuts and bolts of website design. They are master storytellers."
CEO, Michigan Aerospace Corp & Springmatter
Software Engineering Intern
“IMPACTFUL ENGINEERING STARTS WITH THE USER. WE MAKE PRODUCTS THAT DISRUPT THE STATUS QUO BUT WORK JUST THE WAY YOU’D EXPECT.”
“INNOVATION NEVER STOPS HERE AT NEWFOUNDRY. FROM EXPLORING NEW CUSTOMER ENGAGEMENT IDEAS TO TESTING PROTOTYPES, WE DIVE DEEP TO GET RESULTS FOR OUR CLIENTS.”
“OUR DESIGN AND ENGINEERING TEAMS WORK SEAMLESSLY THROUGHOUT EVERY ENGAGEMENT. YOUR IDEA NOT ONLY WORKS FLAWLESSLY, IT LOOKS GREAT DOING IT.”
Chief Technology Officer
“WE STRIVE TO BUILD PLATFORMS AROUND BIG IDEAS THAT ARE ELASTIC AND TRANSFORMATIVE, LEADING TO NEW OPPORTUNITIES FOR USER INTEGRATION AND ENGAGEMENT.”
Chief Executive Officer
“OUR GOAL IS TO IDENTIFY, DEVELOP AND DEPLOY INNOVATIONS THAT LEAD TO REAL COMPETITIVE ADVANTAGE.”
Chief Strategy Officer
“WE BRING CROSS-FUNCTIONAL INSIGHTS TO EACH AND EVERY ENGAGEMENT, HELPING IDEA OWNERS TO FOCUS AND EXECUTE WITH SPEED.”
“WE STRIVE TO WRITE CODE THAT REFLECTS THE SAME AIM OF STRATEGY AND DESIGN WORK: BE CLEAR AND EFFECTIVE.”
“TALENTED PROFESSIONALS INVESTED IN UNDERSTANDING YOUR BUSINESS’ CHALLENGES AND DESIGNING SOLUTIONS.”
Lead Software Developer
“OUR CLIENTS TRULY VALUE OUR BLENDING OF BRAND STRATEGY, DESIGN AND ENGINEERING FROM PROJECT START TO FINISH – IT ENABLES US TO BUILD HOLISTIC SOLUTIONS.”
Director, Brand Development
“WE HAVE THE RIGHT MIX OF SKILLS, INGENUITY AND AGILITY TO TRANSFORM AN IDEA INTO A BRAND WITH REAL PRESENCE THAT BOTH COMPELS AND CONQUERS.”
Chief Creative Officer
“WE USE DESIGN THINKING AS A PROBLEM-SOLVING TOOL TO ACHIEVE REAL RESULTS.”
“AT NEWFOUNDRY SUCCESS IS DEFINED BY MUCH MORE THAN MEETING DEADLINES AND HANDING OVER PROJECT ASSETS, IT’S ABOUT BRINGING VALUE TO EVERY ENGAGEMENT, AND DELIVERING INNOVATIVE FINISHED PRODUCTS TO MARKET.”
“GOOD PEOPLE DOING GREAT WORK FOR GREAT CLIENTS. OUR EMPATHY FOR EACH OTHER AND CLIENTS REALLY SHOWS IN THE EXPERIENCE OF WORKING WITH US.”
NewFoundry is excited to welcome Amy Peterson to our growing team of modern-day blacksmiths. As Director of Business Development, Amy will leverage her natural talent for optimism, finding common ground, and building bridges to help bring ideas to life. Known for her creative and strategic delivery of client solutions, Amy has been called “a rock […]
NewFoundry is the proud designer of the Active Exhaust mobile app released for iOS by Roush Performance last week. Forged by NewFoundry from the ground up, this challenge leveraged our unique blend of design, UX/UI, and embedded software engineering expertise to provide a unique, wireless interface between drivers and Roush’s unique exhaust sound “tuning” product. Active Exhaust first made waves when it […]
NewFoundry is pleased to announce that Charlie Szczygiel has joined our team of modern-day blacksmiths as a designer. A graduate from Eastern Michigan University, Charlie comes to us with a depth of experience in brand design for web, print and motion. Charlie has become known for his work in animation in particular, a skill that he […]
NewFoundry is pleased to announce that Eamon Whalen has joined us for a summer internship focusing on software development. Since joining us just a few short weeks ago, Eamon has become a major asset to our team as a key developer on all-new mobile apps in the sports and communications spaces. Eamon will enter his […]
Summer has officially arrived for the NewFoundry team with the successful completion of the 2nd Annual Anvil Classic. The scores were a bit shameful, and some of the swings downright terrifying, but there was definitely no shortage of laughter. And with all the new team members here we had about double the fun as last year. Kudos to the […]
NewFoundry was selected to define and design the way forward for the Canton Soccer Club. The Club Manager, Dan McEvilly, was seeking to develop a new, integrated brand identity system for the club that would meet their primary objective: bring their two main operational branches (premier/travel teams and community recreational teams) together. The secondary objective was […]
NewFoundry recently welcomed Feroze Shahpurwala to our team of modern-day blacksmiths. Feroze comes to us as a versatile, resourceful, and adept developer and has quickly demonstrated that he is up for any challenge. Prior to joining NewFoundry, Feroze worked as an app developer at Seelio and in IT at the National Center for Institutional Diversity at the University of […]
Mitsubishi Electric recently announced its new generation of FLEXConnect™ In-Vehicle Infotainment (IVI) systems. The system, to be featured at TU-Automotive Detroit in June, is built on an Android™ platform and leverages information sharing across center touchscreen, instrument cluster, and heads-up displays. Movimento, for whom NewFoundry developed the iOS-based Premio X® application, recognized this as an important opportunity to extend […]
Pi Innovo, providers of adaptive electronics engineering services and product platforms to customers across the globe, teamed up with NewFoundry to create a fresh web presence. NewFoundry leveraged our unique, multidisciplinary approach to bring the all-new pi-innovo.com to life. Our brand, design, and engineering teams came together from the start to ensure the new site […]
NewFoundry recently welcomed Phil Serzo to our team of modern-day blacksmiths. As project manager at NewFoundry, Phil’s efforts are centered on ensuring that all critical paths are clear and that the well-timed innovation, communication and followthrough we’re known for never skip a beat. While studying political science and media production at Western Michigan University, Phil […]
The popular business storytelling competition known as Entre-SLAM has returned for another season. Local entrepreneur Christa Chambers-Price started Entre-SLAM to provide a platform for enterprising Michigan business people to share their stories of innovation and impact. NewFoundry is a proud sponsor of Entre-SLAM 2015, kicking off at Mighty Good Coffee tonight at 7:00 pm. Learn […]
NewFoundry would like to introduce one of our newest blacksmiths on the development team, Ryan Donnelly. Ryan brings an abundance of experience in web application development and software engineering from past roles at Barracuda Networks and the University of Michigan. We are excited to have Ryan on board and have already come to rely on him for […]