NewFoundry is an idea manufacturing company that fuses application design, user experience and brand development expertise to create next generation market opportunities, products, and services.

WE FRAME:

The brand mission, stance, story and marketplace positioning of the big idea.

WE FORGE:

Rewarding experiences and digital destinations that demonstrate the big idea’s purpose and vision.

WE FABRICATE:

Points along the customer journey to connect brands to people through physical and experiential prototypes.

WE FINISH:

The details that make the big idea come to life, helping clients launch with confidence.

THE NEWFOUNDRY DIFFERENCE

By bringing together expert viewpoints from engineering, design, and branding, from project start to finish, NewFoundry delivers smarter, more effective solutions at a pace and quality level unmatched in the marketplace.

BRAND

We create and revitalize brands through strategy shaping, storytelling and naming, identity, and brand experience development. Working across disciplines, we apply systematic processes for generating high-impact concepts that help connect brands and people in powerful ways.

Outcomes:
• Marketplace research
• Positioning platforms
• Naming systems
• Visual identity systems

DESIGN

We are specialists in digital, business, service and product design. We distill and translate the fundamental needs of stakeholders into the tangible embodiment of an idea, then build out that idea to deliver intelligent, thoughtful design that drives real business results.

Outcomes:
• Concepting and prototyping
• Packaging and promotion
• Data visualization
• Interface design

ENGINEERING

We provide end-to-end services starting with UI/UX specification to integration and verification of application software on multiple devices and platforms. Our mobile, web and device solutions are ecosystems that provide added value to customers and businesses alike.

Outcomes:
• Mobile applications
• Web applications
• Embedded software
• Desktop applications

OUR TEAM

All Partners
Michael Goliver

Michael Goliver

Senior Designer

“GOOD PEOPLE DOING GREAT WORK FOR GREAT CLIENTS. OUR EMPATHY FOR EACH OTHER AND CLIENTS REALLY SHOWS IN THE EXPERIENCE OF WORKING WITH US.”

Scott Hauman

Scott Hauman

Chief Strategy Officer

“WE BRING CROSS-FUNCTIONAL INSIGHTS TO EACH AND EVERY ENGAGEMENT, HELPING IDEA OWNERS TO FOCUS AND EXECUTE WITH SPEED.”

Rich Chang

Rich Chang

Chief Executive Officer

“OUR GOAL IS TO IDENTIFY, DEVELOP AND DEPLOY INNOVATIONS THAT LEAD TO REAL COMPETITIVE ADVANTAGE.”

Phil Serzo

Phil Serzo

Project Manager

“AT NEWFOUNDRY SUCCESS IS DEFINED BY MUCH MORE THAN MEETING DEADLINES AND HANDING OVER PROJECT ASSETS, IT’S ABOUT BRINGING VALUE TO EVERY ENGAGEMENT, AND DELIVERING INNOVATIVE FINISHED PRODUCTS TO MARKET.”

Ryan Donnelly

Ryan Donnelly

Engineer

“INNOVATION NEVER STOPS HERE AT NEWFOUNDRY. FROM EXPLORING NEW CUSTOMER ENGAGEMENT IDEAS TO TESTING PROTOTYPES, WE DIVE DEEP TO GET RESULTS FOR OUR CLIENTS.”

Feroze Shahpurwala

Feroze Shahpurwala

Engineer

“WE STRIVE TO WRITE CODE THAT REFLECTS THE SAME AIM OF STRATEGY AND DESIGN WORK: BE CLEAR AND EFFECTIVE.”

Chris Myers

Chris Myers

Chief Technology Officer

“WE STRIVE TO BUILD PLATFORMS AROUND BIG IDEAS THAT ARE ELASTIC AND TRANSFORMATIVE, LEADING TO NEW OPPORTUNITIES FOR USER INTEGRATION AND ENGAGEMENT.”

Beth Simon

Beth Simon

Director, Brand Development

“WE HAVE THE RIGHT MIX OF SKILLS, INGENUITY AND AGILITY TO TRANSFORM AN IDEA INTO A BRAND WITH REAL PRESENCE THAT BOTH COMPELS AND CONQUERS.”

Jim Deakins

Jim Deakins

Lead Software Developer

“OUR CLIENTS TRULY VALUE OUR BLENDING OF BRAND STRATEGY, DESIGN AND ENGINEERING FROM PROJECT START TO FINISH – IT ENABLES US TO BUILD HOLISTIC SOLUTIONS.”

Kyle Feliks

Kyle Feliks

Chief Creative Officer

“WE USE DESIGN THINKING AS A PROBLEM-SOLVING TOOL TO ACHIEVE REAL RESULTS.”

Anna Sheaffer

Anna Sheaffer

Software Developer

“TALENTED PROFESSIONALS INVESTED IN UNDERSTANDING YOUR BUSINESS’ CHALLENGES AND DESIGNING SOLUTIONS.”

SOME OF OUR CLIENTS

RECENT NEWS

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Movimento Cadillac Mitsubishi

Movimento: App for Mitsubishi’s FLEXConnect™ IVI

Mitsubishi Electric recently announced its new generation of FLEXConnect™ In-Vehicle Infotainment (IVI) systems. The system, to be featured at TU-Automotive Detroit in June, is built on an Android™ platform and leverages information sharing across center touchscreen, instrument cluster, and heads-up displays. Movimento, for whom NewFoundry developed the iOS-based Premio X® application, recognized this as an important opportunity to extend […]
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Pi

Pi Innovo

Pi Innovo, providers of adaptive electronics engineering services and product platforms to customers across the globe, teamed up with NewFoundry to create a fresh web presence. NewFoundry leveraged our unique, multidisciplinary approach to bring the all-new pi-innovo.com to life. Our brand, design, and engineering teams came together from the start to ensure the new site […]
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metal shavings

Career: Designer

The position: The Designer is a primary project team member who creates sophisticated, original design concepts, and oversees and coordinates production of design deliverables. This designer collaborates frequently and effectively with other departments (i.e., Brand Strategy and Engineering) to ensure project success, and contributes to the cultivation of client relationships by building trust as an […]
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Phil Serzo

Welcome Phil Serzo, Project Manager at NewFoundry

NewFoundry recently welcomed Phil Serzo to our team of modern-day blacksmiths. As project manager at NewFoundry, Phil’s efforts are centered on ensuring that all critical paths are clear and that the well-timed innovation, communication and followthrough we’re known for never skip a beat. While studying political science and media production at Western Michigan University, Phil […]
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newfoundry_sleeve

The Return of Entre-SLAM

The popular business storytelling competition known as Entre-SLAM has returned for another season. Local entrepreneur Christa Chambers-Price started Entre-SLAM to provide a platform for enterprising Michigan business people to share their stories of innovation and impact. NewFoundry is a proud sponsor of Entre-SLAM 2015, kicking off at Mighty Good Coffee tonight at 7:00 pm. Learn […]
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Ryan Donnelly

Welcome Ryan Donnelly, Software Engineer at NewFoundry

NewFoundry would like to introduce one of our newest blacksmiths on the development team, Ryan Donnelly. Ryan brings an abundance of experience in web application development and software engineering from past roles at Barracuda Networks and the University of Michigan. We are excited to have Ryan on board and have already come to rely on him for […]
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MateBros

Maté Bros Product Launch

We love helping entrepreneurs transform their dreams into reality, so today is a pretty exciting day for us here at NewFoundry. We are pleased to celebrate the official product launch of Maté Bros energy brew. Student-athletes Jordan Gaarenstroom and Sam Mikulak (University of Michigan gymnasts) banded with Alex Anunciation (former gymnast and elite wrestler) with a vision […]
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NEW Center, Ann Arbor

NEW.org Board of Trustees

NewFoundry’s very own Chris Myers and Rich Chang have been appointed to the Board of Trustees of NEW in Ann Arbor.  Founded in 1993, NEW is a nonprofit on a mission to “improve the impact and performance of nonprofits by creating high quality strategic solutions.” NEW plays a critical role in shaping the future of nonprofit leadership and […]
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thrive125

Thrive125 – Clark Hill

2015 is a momentous year for Clark Hill, PLC. It marks their 125th year of business and an unwavering commitment to the communities the firm serves. Clark Hill tasked NewFoundry with developing an internal campaign centered around this achievement. They wanted something that reached higher than a traditional anniversary gala. They wanted something that would […]
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Spark_FieldNotesTalk

Brand Development Insights Revealed

NewFoundry partner, Scott Hauman, recently gave a talk at the Ann Arbor SPARK to area entrepreneurs and tech startups titled, “Field Notes on Brand Positioning.” The talk centered on discovering and learning new ways to position brands for customer engagement and advocacy. Scott shared and reviewed real world brand definition methods and strategies that he has […]
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50 companies to watch

NewFoundry Honored with “Michigan 50″ Award

Our team of blacksmiths are humbled and honored to be named one of Michigan Celebrates Small Business’ honorees on this year’s list of “Michigan 50 Companies to Watch.” The award recognizes “growth-oriented businesses based on market expansion, job creation, technological innovation, and community impact,” according to to the organization. Read more about the award criteria […]
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Valicor1

Valicor Website Launch

NewFoundry built an all-new, responsive website for fluid recovery and regeneration firm Valicor. The new digital presence amplifies the company’s Vital for Tomorrow brand standpoint, unifies and clarifies the company’s market offering and adds powerful momentum to the building of the Valicor brand.
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