The top benefits of Product Customization for online buyers.

Competitive advantage over companies that don’t offer customization.

According to SmarterHQ, 80% of frequent shoppers only purchase from brands that offer customized experiences. So what better way to set yourself apart from the competition than to offer a visual product customization experience?

Better customer experience.

According to Gartner, a great customer experience highly increases the customers’ intent to purchase. By giving customers the opportunity to visually customize your products in real-time, and see the pricing change as they add or remove options, truly empowers them to control their buyers journey.

It builds customer loyalty and retention.

When brands hand greater control over to their customers, it builds affinity for these brands according to a recent Accenture study. Site data also shows that when customers take advantage of product customization experiences, they spend more time on the site and are much more likely to make return visits. Another aspect driving brand affinity, is the ability to share visuals of their product creations through social media. Buy including it on their platforms, and getting feedback from their friends and family, the intent to buy increases and the brand gets additional exposure.

Speed up the sales cycle.

The overall result of a product configurator experience is the acceleration of the buying process from awareness, to consideration to purchase. With the customer in charge of the customization, the order accuracy improves dramatically, lowering returns and increasing customer satisfaction. To learn more about how Smithy can accelerate your sales cycle or request a platform demo.

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Make your customer a product designer.

Allowing your customers to customize products in real time gives them power.

A customizable experience, like a product configurator, invites customers to research in a new immersive way. Instead of salespeople spending loads of time with them, going over every detail and seeing every angel, they can do it themselves. It empowers them to be in charge of their own sales journey and sets your company apart from competitors that don’t offer this experience. Implementing a 2D or 3D product configurator enables your customer to experiment and visualize various features and components. They get to interact with the product, giving them a brand experience which increases confidence and trust. This give customers a hands on visual experience instead of reading infographics or ordering a catalog, transforming them from a passive visitor to an active product designer.

To learn more about our product configurator platform, click here.

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Top 3 things to keep in mind for better ecommerce experiences

1. Load speed wins

Waiting for a web page to load may not seem an obvious contributor to a poor experience, but slow loading pages physically restrain consumers from moving on to the next steps in the buying process. In fact, a 2022 study by Portent found the difference in conversion rates between blazing fast sites and slow sites is dramatic. A site that loads in 1 second has a conversion rate 5x higher than a site that loads in 10 seconds. The same study found that 40% of visitors will abandon a site after a 4 second delay, and for consumers using mobile devices, 76% said that slow load times was the biggest reason they abandoned ecommerce sites. So when adding immersive experiences, like videos or visual product configurators, choose your platforms wisely and go with one built for speed. Smithy is built for speed. Find out more here.

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Full-service vs. DIY

Are you contemplating adding a visual product configurator experience to your website or other digital channels?

There are 3 approaches to consider: bespoke, off-the-shelf, and full-service platform (which falls in between bespoke and off-the-shelf).

Bespoke means building the platform from scratch. This is the closest guarantee that what will be built will meet your exact needs. However, this will take a great deal of time, effort, and expense. We can still go this route for you, but we do not find many instances where this is the best long-term solution to go with.

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Buyer preferences have shifted heavily to digital channels

Over the past two years how much has your research, shopping, and buying moved online? 

According to a report from the United Nations Conference on Trade and Development, it’s a worldwide change. Global ecommerce has jumped to $26.7 trillion, with COVID-19 designated as a big contributor for this growth. The report estimates the value of global B2B ecommerce at 82% of this total, with B2C ecommerce sales making up the other 18%. 

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