Off to the Races with a New Magento eCommerce Website

ROUSH Performance produces some of the highest performing vehicles and components available anywhere. The brand is known for precision engineering and pushing limits, whether on the street or the racetrack. And when it came time to redesign its eCommerce website and build it on Magento, ROUSH Performance turned to NewFoundry. A performance automotive brand with […]

Sea Ray Boat Configurator Wins Neptune Award

Configurator Wins Sea Ray an Industry Award

Sea Ray took home the 2017 Neptune Award for “Best Website” in recognition of their boat configurator, designed and engineered by NewFoundry. The Neptune Awards are administered by the Marine Marketers of America (MMA) and celebrated annually at the Miami International Boat Show. In an MMA press release, Sally Helme, MMA vice-president and Neptune Awards chairperson […]


Exploring Creativity’s Role in Innovation

NewFoundry is proud to be a sponsor and the key creator of the branding of Intermitten, a conference for anyone who believes that creative problem-solving is the key to innovation—in your career, your industry, and your life. This first-of-its-kind conference takes place in Ann Arbor, Michigan and offers two days of high-energy, dynamic learning featuring over 15 presentations, panels, […]

Argonaut Manufacturing Performance Platform

RedViking designs, builds, and implements manufacturing and test solutions for some of the world’s largest manufacturers in aerospace, automotive, defense, commercial vehicles, heavy equipment, and construction equipment. They are a proven team of engineers known for rethinking the status quo and truly advancing manufacturing operations. When it came time to launch their new MES (manufacturing execution […]

Ripple: A Brand Born to Change the Game

Two gutsy, visionary entrepreneurs set their sights on solving the daily pains experienced by principal investigators and research coordinators everywhere that manage large life science research studies: poor participant recruitment, inefficient participant tracking systems, and lack of measurable engagement. A combination of administrative headaches, time-consuming scheduling, and recruitment worries plagues every life science research effort. Researchers are […]

Roush: Vehicle Configurator Web App

The new wave of digital initiatives will be the earnest ones with a long-term vision of connecting the online with the offline. In the age of information overload, consumers need a reason to enter your digital ecosystem—whether it be a website, app, or social media pages. And brands need avenues to move forward in fast-evolving marketplaces. NewFoundry […]


Reinvigorating a Healthcare Quality and Safety Solutions Brand

The leadership team at Quantros sought out NewFoundry to overhaul its brand from end-to-end, refocusing its voice, completely redesigning its visual identity, and launching the new brand with an all-new flagship website and other key marketing touch points. What emerged from NewFoundry’s proven strategy, design, and engineering process is a bold, leading voice that challenges […]


The ultimate fan competition and engagement platform has arrived

Sports fans are looking for new ways to engage with the teams they love, compete with friends over professional sports, and gain recognition for being such great fans. Teams are looking for ways to engage with fans in the home setting, influence fan behavior, and gain valuable analytics on fan preferences. NewFoundry partnered with Ingenix […]

Renesas: Strategic Partnership and DevCon 2015

NewFoundry demonstrated the depth of our ongoing strategic partnership in delivering “Innovation from Renesas” at DevCon 2015 last week with a Big Idea branding initiative and the release of three applications that highlight the future of silicon technology. Renesas is recognized as the innovation leader in silicon for the automotive space and beyond. From Advanced […]

Catamaran UX Design

Michigan Department of Education: Web Portal

NewFoundry designed the UX/UI protocol that serves as the foundation of the all-new Michigan Department of Education data and resource portal set to launch in November. The new digital destination, developed by Red Cedar Solutions Group (RCSG), replaces CIMS and is designed to serve as a vessel of two-way communication between the MDOE and the […]