Car configurator capitalizes on marketplace trends and maximizes sales.
NewFoundry worked in close collaboration with Club Car’s digital marketing and IT teams to create a custom web-based car configurator application befitting the brand’s marketplace preeminence, performance, and legacy.
Intuitive interface seamlessly mingles with the Club Car flagship website, enabling customers to easily customize a model or choose from among three lifestyle packages.
Embraces the trend toward passenger car ownership, providing a unique code that encourages customers to share their customized Club Car with friends or return to easily edit selections at a later date.
Increases conversions by capturing contact information, facilitating the journey to purchase, and interfacing with SmartLead for lead qualification, tracking, and analytics.
BRAND AND MARKETPLACE IMMERSION
HIGH-FIDELITY DESIGN MOCKUPS
WEB APPLICATION ENGINEERING
DATA PIPELINE DEVELOPMENT
TESTING AND QA
DATA-CENTRIC PRODUCT UPDATES