Car configurator capitalizes on marketplace trends and maximizes sales.

NewFoundry worked in close collaboration with Club Car’s digital marketing and IT teams to create a custom web-based car configurator application befitting the brand’s marketplace preeminence, performance, and legacy.

RESULTS:

Intuitive interface seamlessly mingles with the Club Car flagship website, enabling customers to easily customize a model or choose from among three lifestyle packages.

Embraces the trend toward passenger car ownership, providing a unique code that encourages customers to share their customized Club Car with friends or return to easily edit selections at a later date.

Increases conversions by capturing contact information, facilitating the journey to purchase, and interfacing with SmartLead for lead qualification, tracking, and analytics.

See a summary of Club Car configurator lead and traffic analytics.

PROCESS AND DELIVERABLES:

DISCOVERY
BRAND AND MARKETPLACE IMMERSION
WIREFRAMES
HIGH-FIDELITY DESIGN MOCKUPS
UX/UI DESIGN
WEB APPLICATION ENGINEERING
DATA PIPELINE DEVELOPMENT
TESTING AND QA
DEPLOYMENT
DATA-CENTRIC PRODUCT UPDATES