Roush Performance Products approached NewFoundry with a vision to create an engaging online vehicle configurator (i.e., build-your-own Roush) to foster a more immersive digital experience for website visitors. Our team of designers, engineers, and strategists approached the challenge holistically, leveraging our automotive domain expertise, UX/UI design, and web application development talent throughout the process.
The vehicle configurator seamlessly allows visitors to select colors, core components, and various options, which individualize their Roush vehicle. The experience comes alive courtesy of photorealistic rendering and rotation capabilities, enabling the user to view the vehicle at whim from different vantage points. Upon configuring his or her ideal custom Roush vehicle, the user can easily share it with friends through social media or email, request dealer contact to answer questions and start the sales process, or download a PDF to bring along on a visit to the showroom. In response to enthusiastic dealer adoption of this configure-price-quote (CPQ) tool, later phases of the project included a dealer portal for ordering, tracking, inventory management, and analytics.
With the new configurator, Roush Performance Products is well-positioned to make the digital experience a much larger part of their play and ensures that the online and offline truly complement one another.
Check out the Roush Performance vehicle configurator and start dreaming about your own new Roush vehicle.
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