RESULTS:
Two gutsy, visionary entrepreneurs set their sights on solving the daily pains experienced by principal investigators and research coordinators everywhere when managing large life science research studies: poor participant recruitment, inefficient participant tracking systems, and lack of measurable engagement.

A combination of administrative headaches, time-consuming scheduling, and recruitment worries plagues every life science research effort. Researchers are faced with too-expensive, cumbersome software aimed at big companies with big pockets, causing research teams to fall back on a messy, make-do patchwork of spreadsheets, sticky notes, word processors, and calendars.

University of Michigan psychology professor Nestor Lopez-Duran and strategy consultant Jacob Bonenberger believe researchers deserve better.

Nestor and Jacob turned to NewFoundry for a complete end-to-end solution involving:

• Marketplace positioning
• Naming
• Brand identity
• Application engineering
• Website development

The result is the birth of Ripple: a web-based management solution that helps researchers conquer participant recruitment, streamline participant tracking, and ultimately shorten the research lifecycle. Working closely with NewFoundry strategists, designers and engineers, Nestor and Jacob were able to frame, fabricate, and forge their brand vision at an effective and efficient pace.

PROCESS AND DELIVERABLES: