Archive

RESULTS:

Huntington Bank sought NewFoundry’s expertise to create an original, inspiring experience for its Board of Directors, who were scheduled to converge for a meeting in Detroit. After a discovery session with Huntington leadership, exploration, and ideation, NewFoundry strategists, designers, and engineers landed on a novel concept called “Shift Detroit”.

Shift Detroit is an interactive experience that aims to “shift” perceptions about Detroit from dead-end roads to new pathways for sustained economic mobility.

Conceived to enhance a city tour of Detroit, NewFoundry designed and engineered the Shift Detroit iPad application user experience to unfold through an automobile shifter. The app leads Board Members on a virtual trip through promising city corridors where Huntington Bank can impact, grow, and thrive.

The gear shifter interface takes users to and from select areas as story points. The interactive tour includes gears ‘R’ and one through six. ‘R’ showcases Huntington’s presence in Michigan and Detroit. This could be thought of as a reverse timeline that highlights Huntington’s growth path in Michigan. Gears one through six explore current areas of economic revitalization in Detroit, including: Midtown, Corktown, Tech Town, New Center, Downtown, and North End.

PROCESS AND DELIVERABLES:

RESULTS:

Following a successful brand identity design engagement with NewFoundry, Impact Products – a leading manufacturer and distributor of cleaning, maintenance, and safety supplies – selected NewFoundry to solve a specific trade show marketing challenge. Impact Products was seeking a solution to showcasing their massive catalog of products at their trade show events nationwide. The result was an engaging mobile experience that features key company information, a sales representative locator, lead capture functionality and high-level product descriptions. The app included a dynamic product selection tool that is used by the sales team, not only at events, but in the field to support daily sales operations.

PROCESS AND DELIVERABLES:

RESULTS:

John Joseph Conway, principal attorney and owner of JJ Conway Law, was looking to stand out in the crowded, and frequently uninspired, digital legal world. Playing off of John’s passion for adventure and his commitment to his clients’ goals, we created a new identity and website focused on the unique and inspiring position of ‘Conquer Tomorrow’.

PROCESS AND DELIVERABLES: