RESULTS:
NewFoundry worked in close collaboration with Club Car’s digital marketing and IT teams to create a custom web-based car configurator application for its all-new Onward® personal transport vehicle.

The intuitive interface seamlessly mingles with the Club Car flagship website, enabling customers to easily customize a model or choose from among three lifestyle packages. The integration of photo-realistic rendering means that customers see how their new vehicle will look as they select their favorite colors, seating configurations, accessories.

The custom configurator solution embraces the trend toward passenger car ownership, providing a unique code that encourages customers to share their customized Club Car with friends or return to easily edit selections at a later date.

Club Car has realized 4-digit ROI with the configurator, increasing leads and conversions thanks to the platform’s ability to capture contact information, locate and suggest the nearest dealers, and integrate with SalesForce for lead qualification, tracking, and analytics.

Try the Onward® configurator for yourself. And check out this summary of Club Car configurator lead and traffic analytics we compiled shortly after the configurator initially launched.

PROCESS AND DELIVERABLES: