FTCH, a professional civil engineering, architectural engineering, environmental, and construction services consulting firm, was looking to keep up with its evolving target audience. FTCH wanted a website refresh that moves toward a clean, modern, photography-focused style while maintaining a connection to its long-standing legacy as a trusted partner. Starting with FTCH’s new tagline “ALL Services, IN Your City, ONE Source”, we designed a refined visual language with bold, full-width photography. The new look and feel supports the “All In One” claim while providing a concise yet intriguing summary to all website user audiences. Utilizing minimal ornamentation to emphasize FTCH’s staying power and portray a sense of confidence, the site was updated with modern usability features, simplified information hierarchy centered on projects, and a much-needed mobile friendly design.
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