Sports fans are looking for new ways to engage with the teams they love, compete with friends over professional sports, and gain recognition for being such great fans. Teams are looking for ways to engage with fans in the home setting, influence fan behavior, and gain valuable analytics on fan preferences.
NewFoundry partnered with Ingenix Digital Marketing founder Derek Mehraban to create Fantelope: a multi-team, competition based platform that rewards fans for being such great fans. Sports fans complete challenges to earn points and Grow Their Horns. Fans can see where they rank among their herd, they can spar with friends, and earn recognition and prizes for all they do to support their teams.
NewFoundry helped with the ideation process, created the name, identity and brand assets, and developed the iOS version of Fantelope, which launched in 2015.
PROCESS AND DELIVERABLES: