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SoundRocket

Introducing SoundRocket

NewFoundry was selected to spearhead the rebranding of Survey Sciences Group, a leading social science research company based in Ann Arbor, Michigan. The full-circle engagement included an all-new positioning strategy, name development and visual identity design.

Roush

NewFoundry and Roush at SEMA

It involved a bunch of sleepless nights, but if you happened to be at the SEMA show in Vegas last week, you saw our app in the 2015 Roush Mustang. READ MORE

Michigan Marketing Minds

Michigan Marketing Minds

NewFoundry spearheaded the rebranding of Ann Arbor SPARK’s Marketing Roundtable event series. The monthly event forum and marketing best practices think-tank was looking to extend its presence outside of Washtenaw county and engage with the greater SE Michigan business community. NewFoundry crafted the positioning, naming, visual identity, website, and social media strategy for the volunteer-led group.

Go Skipstone™

NewFoundry has forged a new, breakthrough brand in the world of video technology.

Say hello to Skipstone.
READ MORE

We are SEMIWILD

Over the past year and a half, NewFoundry has been framing, fabricating and forging something special on behalf of land conservancy organizations in Southeast Michigan.

We are proud to announce the launch of SEMIWILD.
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Movimento

Movimento and Symphony Teleca turned to NewFoundry for the framing of their new “connected car” solution for OEMs. READ MORE

Technology in The Limelight

At NewFoundry, we’re always pushing to create engaging digital experiences for our clients and our own products. Recently, we had the chance to take on a fun and unique challenge: could we use technology to gain an edge in a dance competition? READ MORE

“Ok, but does it also work in chocolate?”

One of the key tenets of NewFoundry’s approach to visual identity design is the concept of elasticity. What we mean is that the final design of your visual identity will be flexible and adaptable enough to work well in any medium, and exploit the specific opportunities and limitations of each medium. Simply stated, no matter where you put your logo, it will be awesome.
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Introducing Grapperz

Today we’re celebrating a big event with client and inventor Mark Hildebrandt who partnered with NewFoundry to develop Grapperz. Not long ago, Mark headed into our studio armed with his rough sketch and a Big Idea: wouldn’t it be great to solve the universal problem of the modern device user? He was talking about earbuds.
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Vocatta

NewFoundry rebrands Canopy by LanguageMate as Vocatta™. The New York City-based company LanguageMate specializes in creating software that removes language and cultural barriers in healthcare. READ MORE