The RedViking brand was born out of a strategic marketplace opportunity carved out from its parent company Superior Controls. Their proven, tailored solutions set for the defense sector required an independent brand voice and identity. Superior Controls looked to NewFoundry for strategic branding counsel.
The result was a new company name and presence under the “Engineering the Next” brand platform. NewFoundry spearheaded the development of key touchpoints needed to launch the emerging, specialized engineering company, including website, internal branding, trade show graphics and sales collateral.
RedViking has continued to tap NewFoundry for strategic brand development consulting, including naming and positioning of its Argonaut Platform and customer research studies.
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