Matterhorn
Brand positioning and visual identity design for a new legal software platform
RESULTS:
Court Innovations, creator of online negotiation systems for courts and constituents, engaged NewFoundry to forge a field-ready brand for its game-changing software services offering. The collaboration resulted in a robust brand positioning strategy, naming system and visual identity design.
PROCESS AND DELIVERABLES:
Discovery
Brand and Marketplace Immersion
Brand Positioning
Naming
Visual Identity Design