Our work with Clark Hill is ever unfolding. Ranked as a top 200 law firm by The American Lawyer® and with offices in a growing list of states as well as Dublin and Mexico City, the firm stands on solid ground from its rich history, yet forges ahead with incredible innovation.
As a full-service, entrepreneurial legal and business solutions provider, Clark Hill has been dedicated and steadfast in its pursuit of a distinctive position within the legal and professional services marketplace. And under the guidance of a leading-edge CMO who knows the value of strategy and integrated communications, our partnership flourished in the areas of branding, design and engineering.
Our body of work has ranged from corporate brand voice development to new practice area design to customer engagement and workflow management tools. With the redesign and deployment of an all-new Clarkhill.com, NewFoundry has continued to help the growing firm reflect their entrepreneurial drive. A key functionality enhancement for the new site includes Clark Hill Trendwatch, a custom-built, dynamic platform that enables Clark Hill attorneys and professionals quickly and easily provide insights and updates to registered users or visitors. Updates to Trendwatch are indexed by practice area, making it easy for followers to discover and share relevant content.
NewFoundry developed a new, firm-wide advertising campaign to capture their full-service framework and entrepreneurial drive under the theme: All in. This integrated campaign fueled a series of new integrated business systems and tools, including a micro-blogging platform for attorneys and a custom, enterprise data management application for a global franchise client.
To celebrate Clark Hill’s 125th anniversary in 2015, Clark Hill tasked NewFoundry with developing an internal campaign centered around this achievement. They wanted something that reached higher than a traditional anniversary gala. They wanted something that would capture the spirit of their intent for the next 125 years. Our brand, design, and engineering teams worked together to forge a holistic initiative named Thrive125 which has a mission to demonstrate commitment to catalyzing communities for growth and prosperity. This initiative uniquely celebrates Clark Hill’s 125 years of helping communities, companies and organizations grow and thrive. Through Thrive125, Clark Hill attorneys and professionals can honor the firm’s hardworking past while helping shape a bright future for organizations, businesses, and individuals in communities across the US. By giving 125 minutes of their time to help those in need throughout 2015, Clark Hill attorneys and professionals helped to ensure our communities thrive for the next 125 years. NewFoundry’s contributions to Thrive125 included naming, developing the program from concept to implementation, website design and development, and implementing digital campaign touchpoints for Clark Hill lobbies throughout the United States.
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