vRide_Business_CardsThe nation’s leading vanpool provider, VPSI Inc., set out to define their brand voice and build a consistent, seamless image across their network in support of their new “ride match” software. VPSI selected Lingo to spearhead this critical effort. NewFoundry crafted a new strategic positioning for the brand under the theme line, “The way to work” and designed a winning brand identity that inspired the brand extension development of their web site, fleet graphics and more.