Over the past few months NewFoundry has been working closely with SuperFly Kids, a Michigan-based active imagination company that manufacturers handcrafted games and gear for children of all ages, on a strategic rebranding initiative. Our engagement was centered on helping owners Justin Draplin and Holly Bartman evolve and strengthen their brand voice and identity to best capture their mission of empowering and encouraging kids to let their imaginations run free. Recently named in the Inc. 500 2013 list of fastest growing American companies, SuperFly kids will debut their new look this October at the ABC Kids Expo in Las Vegas, NV, with an inviting tradeshow booth designed by NewFoundry and implemented by Lindsay Exhibit Group.