searay_newfoundry
searay_newfoundry3

Boat configurator advances customer journey and smooths data pipeline.

Working closely with Sea Ray's marketing and IT teams, NewFoundry created an all-new, web-based boat configurator application that supports the brand’s commitment to innovation, craftsmanship, and service.

RESULTS:

Captivating shopping experience for Sea Ray customers that is cohesive with the brand’s visual identity and SeaRay.com web experience while facilitating the journey from shopping to purchase.

Valuable selling tool, realizing more than a three-fold increase in leads within two months of launch, capturing contact information, and interfacing with Salesforce for tracking and analytics.

Accurate product representation and pricing always in step with manufacturing and marketing databases, a key advantage and integral part of this custom-engineered solution.

PROCESS AND DELIVERABLES:

DISCOVERY
BRAND AND MARKETPLACE IMMERSION
WIREFRAMES
STATIC AND ANIMATED DESIGN MOCKUPS
UX/UI DESIGN
WEB APPLICATION ENGINEERING
DATA PIPELINE DEVELOPMENT
TESTING AND QA
DEPLOYMENT
DATA-CENTRIC PRODUCT UPDATES