Roush App
Roush App

Fusing technology and automotive performance to create a custom driving experience.

Roush Performance sought NewFoundry's expertise to design and engineer a mobile app for its new Active Exhaust product. Forged by NewFoundry from the ground up, this challenge leveraged our unique blend of design, UX/UI, and embedded software engineering expertise to provide a unique, wireless interface between drivers and Roush's unique exhaust tuning product.

Active Exhaust first made waves when it appeared as a demonstration at SEMA in November 2014. Car & Driver later wrote about Active Exhaust as part of an introduction of Roush's Stage 3 Mustang. Car & Driver expressed its appreciation for the mobile app interface this way:

"Custom mode allows you to program your own sound map from your smartphone or tablet. Which is supremely geeky but also kind of rad."

Car & Driver later wrote a thorough, top-down review of Active Exhaust focusing on the mobile app interface, with this quote nicely summing up their expert opinion:

"...it works flawlessly and creating tunes is dead simple and intuitive after you’ve done your first.

The app works by communicating with internal vehicle electronics via a wireless OBD-II interface. It provides an elegant, streaming display of vehicle speed, accelerator pedal position, ambient decibel levels, and throttle position in addition to the current state of the Active Exhaust system to allow the user to visualize the relationship between driving actions and exhaust sound. The app also allows power users to create their own custom tuning of the exhaust sound and save their tunings to the vehicle.

The Active Exhaust app marks the start of the product development partnership between NewFoundry and Roush Performance. When it comes to fusing technology and performance, Active Exhaust is the beginning of what is possible.

FINISHED TOOLS:

MOBILE ENGINEERING
EMBEDDED SOFTWARE ENGINEERING
UX/UI