Helping a 30-year old brand align its visual language with its brand promises.
The Mission of the Ann Arbor Hands-On Museum is to inspire people to discover the wonder of science, technology, engineering, art, and math. Their vision is to be the leader in imaginative and interactive learning experiences. The museum's reach and reputation was thriving due to its innovative programming and solid board leadership. However, the brand's visual communications was failing to match and uphold these promises. Outdated and inconsistent, the visual story was holding the organization back from successfully communicating with it's increasingly, tech-savvy target market.
NewFoundry was tasked with creating a simple set of educational brochures. From this single task, we saw the opportunity to completely re-envision the brand with a clean, sophisticated look and feel. The outcome was an integrated visual identity system that would serve to underpin all touch points and foster new connections with members, visitors and educators. The leadership at the museum rallied around the new system and continues to be inspired to seek out new ways to engage stakeholders, both internally and externally.
Building off the newly created visual language, we overhauled all print materials, including the print advertising, brochures, annual reports, interior signage and even vehicle fleet graphics. NewFoundry then turned our attention to digital and engineering opportunities including a new website which seamlessly integrates with interior digital signage, a new interface for connecting educators with the museums's host of programs, and the creation of an app allowing children to control an infra-red camera on an exhibit within the museum.