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Club Car’s investment in a custom product configurator solution is paying dividends in high-quality leads and traffic. We’ve rounded up the latest…
Since 2013, NewFoundry has worked closely with Renesas Electronics America on a number of engineering, design, and strategic brand-building initiatives.…
The University of Michigan, with faculty serving as director and co-director of the Michigan Bariatric Surgery Collaborative, approached NewFoundry to…
We are are humbled and honored to be awarded The Best of MichBusiness 2016 in the “Technology Gurus” category. The…
Scott Michaels, of the acclaimed Dearly Departed Tours in LA, sought out NewFoundry’s design and development expertise to bring a…
This summer NewFoundry was lucky to have University of Michigan students Mara Gordon and Courtney Nash with us as engineering interns.…
The Foundation for Saline Area Schools launched its 2016-17 Strategic Grant, the Hornet Hub, in September. The Foundation conceived of…
NewFoundry is proud to be a sponsor and the key creator of the branding of Intermitten, a conference for anyone who believes…
RedViking designs, builds, and implements manufacturing and test solutions for some of the world’s largest manufacturers in aerospace, automotive, defense, commercial…
Entrepreneur and media industry veteran Kathleen Hiraga approached NewFoundry to bring her Big Idea to life: Pop-Post. She envisioned Pop-Post…
Two gutsy, visionary entrepreneurs set their sights on solving the daily pains experienced by principal investigators and research coordinators everywhere that…
The new wave of digital initiatives will be the earnest ones with a long-term vision of connecting the online with…
Jump$tart is a coalition of diverse financial education stakeholders and organizations that work together to educate and prepare our nation’s…
Ann Arbor SPARK president and CEO Paul Krutko sat down with NewFoundry CEO Rich Chang to chat about the NewFoundry…
The leadership team at Quantros sought out NewFoundry to overhaul its brand from end-to-end, refocusing its voice, completely redesigning its…
Sports fans are looking for new ways to engage with the teams they love, compete with friends over professional sports,…
NewFoundry blacksmiths Kyle Feliks and Chris Myers are onsite at the 2015 SEMA Show in Las Vegas today. LoudMouth Exhaust engaged…
NewFoundry demonstrated the depth of our ongoing strategic partnership in delivering “Innovation from Renesas” at DevCon 2015 last week with…
NewFoundry is a featured exhibitor at the Mobile Technology Association of Michigan (MTAM) Showcase at the Michigan Broadband Conference on…
eTrans Systems, creators of software for the driverless and connected vehicle industry, just showcased their V2X technology at the Intelligent…
NewFoundry designed the UX/UI protocol that serves as the foundation of the all-new Michigan Department of Education data and resource…
NewFoundry is thrilled to welcome Ryan Levin to our growing team of modern-day blacksmiths. Ryan comes to NewFoundry as a…
NewFoundry is excited to welcome Amy Peterson to our growing team of modern-day blacksmiths. As Director of Business Development, Amy…
NewFoundry is the proud designer of the Active Exhaust mobile app released for iOS by Roush Performance last week. Forged by NewFoundry from the ground…
NewFoundry is pleased to announce that Charlie Szczygiel has joined our team of modern-day blacksmiths as a designer. A graduate…
NewFoundry is pleased to announce that Eamon Whalen has joined us for a summer internship focusing on software development. Since…
Summer has officially arrived for the NewFoundry team with the successful completion of the 2nd Annual Anvil Classic. The scores…
Motion Booth is a fun and engaging take on the photo booth for weddings and other events. Instead of taking 4…
NewFoundry was selected to define and design the way forward for the Canton Soccer Club. The Club Manager, Dan McEvilly,…
NewFoundry recently welcomed Feroze Shahpurwala to our team of modern-day blacksmiths. Feroze comes to us as a versatile, resourceful, and adept developer and…
Mitsubishi Electric recently announced its new generation of FLEXConnect™ In-Vehicle Infotainment (IVI) systems. The system, to be featured at TU-Automotive Detroit in…
Pi Innovo, providers of adaptive electronics engineering services and product platforms to customers across the globe, teamed up with NewFoundry…
The popular business storytelling competition known as Entre-SLAM has returned for another season. Local entrepreneur Christa Chambers-Price started Entre-SLAM to…
We love helping entrepreneurs transform their dreams into reality, so today is a pretty exciting day for us here at…
NewFoundry’s very own Chris Myers and Rich Chang have been appointed to the Board of Trustees of NEW in Ann Arbor. Founded…
2015 is a momentous year for Clark Hill, PLC. It marks their 125th year of business and an unwavering commitment…
NewFoundry partner, Scott Hauman, recently gave a talk at the Ann Arbor SPARK to area entrepreneurs and tech startups titled, “Field…
Our team of blacksmiths are humbled and honored to be named one of Michigan Celebrates Small Business’ honorees on this…
When Estrakon and Tec Art Industries, two leading, global suppliers and specialists in electronic signage and custom marketing media, merged…
NewFoundry built an all-new, responsive website for fluid recovery and regeneration firm Valicor. The new digital presence amplifies the company’s Vital…
Court Innovations, creator of online negotiation systems for courts and constituents, engaged NewFoundry to forge a field-ready brand for its…
Digital Roots develops software solutions that enable brands to monitor and determine context, relevancy, and sentiment of conversations around their brand/s or products,…
Impact Products, a leading manufacturer and distributor of cleaning, maintenance and safety supplies, selected NewFoundry to solve a specific tradeshow…
NewFoundry was selected to spearhead the rebranding of Survey Sciences Group, a leading social science research company based in Ann…
John Joseph Conway, principal attorney and owner of JJ Conway Law, was looking to stand out in the crowded, and…
The Mission of the Ann Arbor Hands-On Museum is to inspire people to discover the wonder of science, technology, engineering,…
It involved a bunch of sleepless nights, but if you happened to be at the SEMA show in Vegas last week,…
NewFoundry spearheaded the rebranding of Ann Arbor SPARK’s Marketing Roundtable event series. The monthly event forum and marketing best practices…
The RedViking brand was born out of a strategic marketplace opportunity carved out from its parent company Superior Controls. Their…
NewFoundry forged an all-new website for Clark Hill PLC, designed to comprehensively highlight the spirit of agility and thought leadership…
Do you like to use various web technologies to combine great design, UX, and content to create unique and cool…
NewFoundry has forged a new, breakthrough brand in the world of video technology. Say hello to Skipstone.
Over the past year and a half, NewFoundry has been framing, fabricating and forging something special on behalf of land…
Movimento and Symphony Teleca turned to NewFoundry for the framing of their new “connected car” solution for OEMs. The project…
At NewFoundry, we’re always pushing to create engaging digital experiences for our clients and our own products. Recently, we had…
We are proud to introduce our newest product: Ramblehook™, a unique mobile app that enables meeting goers to reel in…
One of the key tenets of NewFoundry’s approach to visual identity design is the concept of elasticity. What we mean…
Today we’re celebrating a big event with client and inventor Mark Hildebrandt who partnered with NewFoundry to develop Grapperz. Not…
NewFoundry would like to take this opportunity to introduce the latest addition to our team: Beth Simon as Director of…
Jimmy Tomczak’s depth-interview with Chris Myers, Chief Technology Officer at NewFoundry What’s special about what you do at NewFoundry?…
Jimmy Tomczak’s in-depth interview with Kyle Feliks, Chief Creative Officer at NewFoundry Explain your role at NewFoundry right now. I…
Jimmy Tomczak’s depth-interview with Scott Hauman, Chief Strategy Officer at NewFoundry What do you actually do at NewFoundry? I’m part…
We are at 1950 Manchester, Ann Arbor, MI 48104. From US-23 – Take exit 37-B from US-23 North. – Head…
NewFoundry would like to take this opportunity to introduce the latest addition to our team: Michael Goliver, Senior Designer extraordinaire.…
NewFoundry rebrands Canopy by LanguageMate as Vocatta™. The New York City-based company LanguageMate specializes in creating software that removes language and…
Jimmy Tomczak’s depth-interview with Richard Chang, Chief Executive Officer at NewFoundry Define what you do for NewFoundry right now. My…
Duo-Gard, an innovator in the field of architectural daylighting systems, needed to better reflect their differentiation and value proposition in…
Are you ready to strike the anvil and be part of an emerging idea manufacturing company? NewFoundry is looking for…
When Clark Hill began exploring the idea of expanding their business law practice they reached out to NewFoundry for strategic counsel.…
Over the past few months NewFoundry has been working closely with SuperFly Kids, a Michigan-based active imagination company that manufacturers…
The leading digital discovery solutions company was seeking to better capture their strategic positioning in the marketplace and needed a…
NewFoundry announces our new custom t-shirts and zip-up hoodies fabricated right next door by our neighbors, Ascott Corporation. This apparel…
Rich and Scott recently presented in a workshop titled, “Go Mobile or Go Home” for the Ann Arbor SPARK. The…
At NewFoundry we believe in building big ideas. Sometimes that’s an innovative mobile experience, and other times it’s something a…
Ivy League Early Learning Academy, a new early education brand with five locations in the New York City area, sought…
From concept to reality, NewFoundry helped a pair of visionary entrepreneurs realize their breakthrough business idea. NewFoundry crafted the positioning, name, visual…
The nation’s leading vanpool provider, VPSI Inc., set out to define their brand voice and build a consistent, seamless image…
NewFoundry helped Handstand Innovations and Compass Marketing with the global launch of Nectresse™, a new, 100% natural, zero calorie sweetener inspired…
NewFoundry Partner, Scott Hauman, will deliver a special workshop to the 2012-2013 class of the Creative Ventures Program offered by…
As a part of Startup America’s Learning Series, NewFoundry Partner, Scott Hauman, will be presenting a live session called Finding Your…
NewFoundry helped Italian supermarket PAM roll out the latest innovation in shopper marketing: custom-printed antimicrobial checkstand belts. Read more about this…
I recently stumbled on Mirror.me. This application/tool enables people and brands to find relevancy in their social graph and to understand…
In an effort to create marketplace differentiation and awareness, NewFoundry helped Ultra-AMI to define and design a new brand voice…
Scott Hauman, Chief Strategist at NewFoundry, will present to the Society of Manufacturing Engineers on Thursday, May 17th. His presentation…
We recently helped Arbor Networks, a specialist in network monitoring and security solutions, develop their new DDoS defense technology. We…
NewFoundry is proud to have just completed the van graphics for the new Ann Arbor Hands-on Museum vehicle. We wanted to…
Business is moving faster than ever and so are relationships. For brands and companies that want to grow quickly, creating…
Bridgetree Software in North Carolina sought a strategic partner to define and design a compelling brand for their new customized…
Interacting with brands is analogous to personal relationships: We are attracted to intriguing, self-assured, reliant, and one-of-a-kind people. These are…
DO: 1. Consider the long-term strategy for the name you’re developing and how the new brand name will fit into…
We are often asked, “Do we really need to protect our name and visual identity with a registered trademark?” I…
Positioning, brand name and visual identity development for the Michigan State University supported launch pad and incubator for new product and…
Brand naming and identity design for a leading logistics consulting company and freight forwarder based in McAllen, Texas.
Brand name and visual identity development for a web-based, community-alert and security software platform.
This new fitness studio concept needed a bold positioning, name and visual expression to capture its vision. The owners turned…
Flagship brand development for a leader in the pre-K, enterprise management software marketplace. NewFoundry developed the name, visual identity, tradeshow launch…
Brand name and visual identity development for a breakthrough, software development company.
Brand portfolio consulting and visual identity design for an award-winning, summer camp program in Eastern Ohio.
NewFoundry crafted the visual identity system for Michigan State University’s Red Cedar Writing Project. “NewFoundry created an emotional and effective identity…