NEWS

All News Design Engineering Strategy Employment Brand

Our First Five Years

This fall, we observe the conclusion of our first five years of Forging Big Ideas, and during this reflection we…
CONTINUE READING
inc5000-NewFoundry

Inc. 5000

Inc. Magazine ranked NewFoundry in the top third of the 2017 Inc. 5000 list of the fastest-growing private companies in America,…
CONTINUE READING

Club Car

Club Car’s investment in a custom product configurator solution is paying dividends in high-quality leads and traffic. We’ve rounded up the latest…
CONTINUE READING

Elevating a Global Brand’s Presence at CES 2017

Since 2013, NewFoundry has worked closely with Renesas Electronics America on a number of engineering, design, and strategic brand-building initiatives.…
CONTINUE READING

University of Michigan: Risk and Outcomes Mobile App

The University of Michigan, with faculty serving as director and co-director of the Michigan Bariatric Surgery Collaborative, approached NewFoundry to…
CONTINUE READING

NewFoundry a “Best of MichBusiness” Award Winner

We are are humbled and honored to be awarded The Best of MichBusiness 2016 in the “Technology Gurus” category. The…
CONTINUE READING

The Tragical History Tour Now on Your iOS or Android Device

Scott Michaels, of the acclaimed Dearly Departed Tours in LA, sought out NewFoundry’s design and development expertise to bring a…
CONTINUE READING

Insights with the Interns

This summer NewFoundry was lucky to have University of Michigan students Mara Gordon and Courtney Nash with us as engineering interns.…
CONTINUE READING

Saline Area Schools: Hornet Hub

The Foundation for Saline Area Schools launched its 2016-17 Strategic Grant, the Hornet Hub, in September. The Foundation conceived of…
CONTINUE READING
Intermitten

Exploring Creativity’s Role in Innovation

NewFoundry is proud to be a sponsor and the key creator of the branding of Intermitten, a conference for anyone who believes…
CONTINUE READING

Argonaut Manufacturing Performance Platform

RedViking designs, builds, and implements manufacturing and test solutions for some of the world’s largest manufacturers in aerospace, automotive, defense, commercial…
CONTINUE READING
Pop-Post

Pop-Post Entertainment Platform

Entrepreneur and media industry veteran Kathleen Hiraga approached NewFoundry to bring her Big Idea to life: Pop-Post. She envisioned Pop-Post…
CONTINUE READING

Ripple: A Brand Born to Change the Game

Two gutsy, visionary entrepreneurs set their sights on solving the daily pains experienced by principal investigators and research coordinators everywhere that…
CONTINUE READING

Roush: Vehicle Configurator Web App

The new wave of digital initiatives will be the earnest ones with a long-term vision of connecting the online with…
CONTINUE READING
Jump$tart

NewFoundry helps create a financially literate future for kids

Jump$tart is a coalition of diverse financial education stakeholders and organizations that work together to educate and prepare our nation’s…
CONTINUE READING

Ann Arbor SPARK: CEO Interview with Rich Chang

Ann Arbor SPARK president and CEO Paul Krutko sat down with NewFoundry CEO Rich Chang to chat about the NewFoundry…
CONTINUE READING
Quantros

Reinvigorating a Healthcare Quality and Safety Solutions Brand

The leadership team at Quantros sought out NewFoundry to overhaul its brand from end-to-end, refocusing its voice, completely redesigning its…
CONTINUE READING
Fantelope

The ultimate fan competition and engagement platform has arrived

Sports fans are looking for new ways to engage with the teams they love, compete with friends over professional sports,…
CONTINUE READING

LoudMouth Exhaust App at SEMA 2015

NewFoundry blacksmiths Kyle Feliks and Chris Myers are onsite at the 2015 SEMA Show in Las Vegas today. LoudMouth Exhaust engaged…
CONTINUE READING

Renesas: Strategic Partnership and DevCon 2015

NewFoundry demonstrated the depth of our ongoing strategic partnership in delivering “Innovation from Renesas” at DevCon 2015 last week with…
CONTINUE READING

NewFoundry Demo at the Michigan Broadband Conference

NewFoundry is a featured exhibitor at the Mobile Technology Association of Michigan (MTAM) Showcase at the Michigan Broadband Conference on…
CONTINUE READING
V2X Application

V2X application at the 2015 ITS California Annual Meeting and Exhibition

eTrans Systems, creators of software for the driverless and connected vehicle industry, just showcased their V2X technology at the Intelligent…
CONTINUE READING
Catamaran UX Design

Michigan Department of Education: Web Portal

NewFoundry designed the UX/UI protocol that serves as the foundation of the all-new Michigan Department of Education data and resource…
CONTINUE READING
Ryan Levin

Welcome Ryan Levin, Software Engineer at NewFoundry

NewFoundry is thrilled to welcome Ryan Levin to our growing team of modern-day blacksmiths. Ryan comes to NewFoundry as a…
CONTINUE READING
Amy Peterson

Welcome Amy Peterson, Director of Business Development at NewFoundry

NewFoundry is excited to welcome Amy Peterson to our growing team of modern-day blacksmiths. As Director of Business Development, Amy…
CONTINUE READING
Roush itunes

Roush Active Exhaust Mobile App Release

NewFoundry is the proud designer of the Active Exhaust mobile app released for iOS by Roush Performance last week. Forged by NewFoundry from the ground…
CONTINUE READING
Charlie Szczygiel

Welcome Charlie Szczygiel, Designer at NewFoundry

NewFoundry is pleased to announce that Charlie Szczygiel has joined our team of modern-day blacksmiths as a designer. A graduate…
CONTINUE READING
Eamon Whalon

Welcome Eamon Whalen, Software Engineering Intern at NewFoundry

NewFoundry is pleased to announce that Eamon Whalen has joined us for a summer internship focusing on software development. Since…
CONTINUE READING
2015 Anvil Classic Gold Outing

2nd Annual Anvil Classic

Summer has officially arrived for the NewFoundry team with the successful completion of the 2nd Annual Anvil Classic. The scores…
CONTINUE READING

Motion Booth

Motion Booth is a fun and engaging take on the photo booth for weddings and other events. Instead of taking 4…
CONTINUE READING
Canton Soccer Club

Capturing the way forward for a local, iconic soccer club

NewFoundry was selected to define and design the way forward for the Canton Soccer Club. The Club Manager, Dan McEvilly,…
CONTINUE READING
Feroze Shahpurwala

Welcome Feroze Shahpurwala, Software Engineer at NewFoundry

NewFoundry recently welcomed Feroze Shahpurwala to our team of modern-day blacksmiths. Feroze comes to us as a versatile, resourceful, and adept developer and…
CONTINUE READING
Movimento Cadillac Mitsubishi

Movimento: App for Mitsubishi’s FLEXConnect™ IVI

Mitsubishi Electric recently announced its new generation of FLEXConnect™ In-Vehicle Infotainment (IVI) systems. The system, to be featured at TU-Automotive Detroit in…
CONTINUE READING

Pi Innovo

Pi Innovo, providers of adaptive electronics engineering services and product platforms to customers across the globe, teamed up with NewFoundry…
CONTINUE READING

The Return of Entre-SLAM

The popular business storytelling competition known as Entre-SLAM has returned for another season. Local entrepreneur Christa Chambers-Price started Entre-SLAM to…
CONTINUE READING
Mate Bros cans

Maté Bros Product Launch

We love helping entrepreneurs transform their dreams into reality, so today is a pretty exciting day for us here at…
CONTINUE READING

NEW.org Board of Trustees

NewFoundry’s very own Chris Myers and Rich Chang have been appointed to the Board of Trustees of NEW in Ann Arbor.  Founded…
CONTINUE READING

Thrive125 – Clark Hill

2015 is a momentous year for Clark Hill, PLC. It marks their 125th year of business and an unwavering commitment…
CONTINUE READING

Brand Development Insights Revealed

NewFoundry partner, Scott Hauman, recently gave a talk at the Ann Arbor SPARK to area entrepreneurs and tech startups titled, “Field…
CONTINUE READING
50 companies to watch

NewFoundry Honored with “Michigan 50” Award

Our team of blacksmiths are humbled and honored to be named one of Michigan Celebrates Small Business’ honorees on this…
CONTINUE READING
Firebolt

NewFoundry brands the merger of Estrakon and Tec Art Industries

When Estrakon and Tec Art Industries, two leading, global suppliers and specialists in electronic signage and custom marketing media, merged…
CONTINUE READING

Valicor Website Launch

NewFoundry built an all-new, responsive website for fluid recovery and regeneration firm Valicor. The new digital presence amplifies the company’s Vital…
CONTINUE READING
Matterhorn

Meet Matterhorn

Court Innovations, creator of online negotiation systems for courts and constituents, engaged NewFoundry to forge a field-ready brand for its…
CONTINUE READING
Lucid Video

Digital Roots

Digital Roots develops software solutions that enable brands to monitor and determine context, relevancy, and sentiment of conversations around their brand/s or products,…
CONTINUE READING
Impact Products

New App for Impact Products

Impact Products, a leading manufacturer and distributor of cleaning, maintenance and safety supplies, selected NewFoundry to solve a specific tradeshow…
CONTINUE READING
SoundRocket

Introducing SoundRocket

NewFoundry was selected to spearhead the rebranding of Survey Sciences Group, a leading social science research company based in Ann…
CONTINUE READING
JJ Conway Law

Brand refresh for JJ Conway Law

John Joseph Conway, principal attorney and owner of JJ Conway Law, was looking to stand out in the crowded, and…
CONTINUE READING

Aligning visual language with brand promises

The Mission of the Ann Arbor Hands-On Museum is to inspire people to discover the wonder of science, technology, engineering,…
CONTINUE READING
Roush

NewFoundry and Roush at SEMA

It involved a bunch of sleepless nights, but if you happened to be at the SEMA show in Vegas last week,…
CONTINUE READING
Michigan Marketing Minds

Michigan Marketing Minds

NewFoundry spearheaded the rebranding of Ann Arbor SPARK’s Marketing Roundtable event series. The monthly event forum and marketing best practices…
CONTINUE READING

Red Viking

The RedViking brand was born out of a strategic marketplace opportunity carved out from its parent company Superior Controls. Their…
CONTINUE READING

Clark Hill PLC: website launch

NewFoundry forged an all-new website for Clark Hill PLC, designed to comprehensively highlight the spirit of agility and thought leadership…
CONTINUE READING

Career: Web Developer

Do you like to use various web technologies to combine great design, UX, and content to create unique and cool…
CONTINUE READING

Go Skipstone™

NewFoundry has forged a new, breakthrough brand in the world of video technology. Say hello to Skipstone.
CONTINUE READING

We are SEMIWILD.

Over the past year and a half, NewFoundry has been framing, fabricating and forging something special on behalf of land…
CONTINUE READING

Movimento

Movimento and Symphony Teleca turned to NewFoundry for the framing of their new “connected car” solution for OEMs. The project…
CONTINUE READING

Technology in The Limelight

At NewFoundry, we’re always pushing to create engaging digital experiences for our clients and our own products. Recently, we had…
CONTINUE READING

Introducing Ramblehook™ for iOS

We are proud to introduce our newest product: Ramblehook™, a unique mobile app that enables meeting goers to reel in…
CONTINUE READING

“Ok, but does it also work in chocolate?”

One of the key tenets of NewFoundry’s approach to visual identity design is the concept of elasticity. What we mean…
CONTINUE READING

Introducing Grapperz

Today we’re celebrating a big event with client and inventor Mark Hildebrandt who partnered with NewFoundry to develop Grapperz. Not…
CONTINUE READING

Welcome Beth Simon, new Director of Brand Development at NewFoundry

NewFoundry would like to take this opportunity to introduce the latest addition to our team: Beth Simon as Director of…
CONTINUE READING

Glass Vision Interview: Chris Myers

Jimmy Tomczak’s depth-interview with Chris Myers, Chief Technology Officer at NewFoundry   What’s special about what you do at NewFoundry?…
CONTINUE READING

Glass Vision Interview: Kyle Feliks

Jimmy Tomczak’s in-depth interview with Kyle Feliks, Chief Creative Officer at NewFoundry Explain your role at NewFoundry right now. I…
CONTINUE READING

Glass Vision Interview: Scott Hauman

Jimmy Tomczak’s depth-interview with Scott Hauman, Chief Strategy Officer at NewFoundry What do you actually do at NewFoundry? I’m part…
CONTINUE READING

NewFoundry Studio Location

We are at 1950 Manchester, Ann Arbor, MI 48104. From US-23 – Take exit 37-B from US-23 North. – Head…
CONTINUE READING

Welcome Michael Goliver, new Senior Designer at NewFoundry

NewFoundry would like to take this opportunity to introduce the latest addition to our team: Michael Goliver, Senior Designer extraordinaire.…
CONTINUE READING

Vocatta

NewFoundry rebrands Canopy by LanguageMate as Vocatta™.  The New York City-based company LanguageMate specializes in creating software that removes language and…
CONTINUE READING

Glass Vision Interview: Rich Chang

Jimmy Tomczak’s depth-interview with Richard Chang, Chief Executive Officer at NewFoundry Define what you do for NewFoundry right now. My…
CONTINUE READING

Duo-Gard

Duo-Gard, an innovator in the field of architectural daylighting systems, needed to better reflect their differentiation and value proposition in…
CONTINUE READING

Career: Brand Prototype Designer

Are you ready to strike the anvil and be part of an emerging idea manufacturing company? NewFoundry is looking for…
CONTINUE READING

NewFoundry helps Clark Hill launch E2 program

When Clark Hill began exploring the idea of expanding their business law practice they reached out to NewFoundry for strategic counsel.…
CONTINUE READING
Superfly Kids

SuperFly Kids

Over the past few months NewFoundry has been working closely with SuperFly Kids, a Michigan-based active imagination company that manufacturers…
CONTINUE READING

NovoDynamics

The leading digital discovery solutions company was seeking to better capture their strategic positioning in the marketplace and needed a…
CONTINUE READING

NewFoundry Brand Gear

NewFoundry announces our new custom t-shirts and zip-up hoodies fabricated right next door by our neighbors, Ascott Corporation. This apparel…
CONTINUE READING

“Go Mobile or Go Home”

Rich and Scott recently presented in a workshop titled, “Go Mobile or Go Home” for the Ann Arbor SPARK. The…
CONTINUE READING

Living the brand

At NewFoundry we believe in building big ideas. Sometimes that’s an innovative mobile experience, and other times it’s something a…
CONTINUE READING
Ivy League Early Learning Center

New look and website for Ivy League Early Learning Academy

Ivy League Early Learning Academy, a new early education brand with five locations in the New York City area, sought…
CONTINUE READING

Tumbleseed

From concept to reality, NewFoundry helped a pair of visionary entrepreneurs realize their breakthrough business idea. NewFoundry crafted the positioning, name, visual…
CONTINUE READING

vRide for VPSI

The nation’s leading vanpool provider, VPSI Inc., set out to define their brand voice and build a consistent, seamless image…
CONTINUE READING
Nectresse

NewFoundry helps Handstand Innovations launch Nectresse

NewFoundry helped Handstand Innovations and Compass Marketing with the global launch of Nectresse™, a new, 100% natural, zero calorie sweetener inspired…
CONTINUE READING
Detroit Creative Corridor Center

Detroit Creative Corridor Center and NewFoundry help creative entrepreneurs build their brand

NewFoundry Partner, Scott Hauman, will deliver a special workshop to the 2012-2013 class of the Creative Ventures Program offered by…
CONTINUE READING
StartUp America

Startup America & NewFoundry offer brand building webinar to startups

As a part of  Startup America’s Learning Series, NewFoundry Partner, Scott Hauman, will be presenting a live session called Finding Your…
CONTINUE READING

NewFoundry in Europe: Supermercati PAM message wraps

NewFoundry helped Italian supermarket PAM roll out the latest innovation in shopper marketing: custom-printed antimicrobial checkstand belts. Read more about this…
CONTINUE READING

Interesting tool that sees what people care about online

I recently stumbled on Mirror.me. This application/tool enables people and brands to find relevancy in their social graph and to understand…
CONTINUE READING

NewFoundry launches major brand initiative for Ultra Electronics AMI

In an effort to create marketplace differentiation and awareness, NewFoundry helped Ultra-AMI to define and design a new brand voice…
CONTINUE READING

Finding your brand voice

Scott Hauman, Chief Strategist at NewFoundry, will present to the Society of Manufacturing Engineers on Thursday, May 17th. His presentation…
CONTINUE READING

Take a look at the Arbor Pravail GUI

We recently helped Arbor Networks, a specialist in network monitoring and security solutions, develop their new DDoS defense technology. We…
CONTINUE READING

New van graphics for the Ann Arbor Hands-On Museum

NewFoundry is proud to have just completed the van graphics for the new Ann Arbor Hands-on Museum vehicle. We wanted to…
CONTINUE READING

Creating Brand Intimacy Through Innovation

Business is moving faster than ever and so are relationships. For brands and companies that want to grow quickly, creating…
CONTINUE READING

Route Spout

Bridgetree Software in North Carolina sought a strategic partner to define and design a compelling brand for their new customized…
CONTINUE READING

Brand Personality is Everything

Interacting with brands is analogous to personal relationships: We are attracted to intriguing, self-assured, reliant, and one-of-a-kind people. These are…
CONTINUE READING

Nine Naming Do’s & Don’ts

DO: 1. Consider the long-term strategy for the name you’re developing and how the new brand name will fit into…
CONTINUE READING

The Importance of Trademark Registration

We are often asked, “Do we really need to protect our name and visual identity with a registered trademark?” I…
CONTINUE READING

Drawbridge

Positioning, brand name and visual identity development for the Michigan State University supported launch pad and incubator for new product and…
CONTINUE READING

Avenue Logistics

Brand naming and identity design for a leading logistics consulting company and freight forwarder based in McAllen, Texas.
CONTINUE READING

Precipio

Brand name and visual identity development for a web-based, community-alert and security software platform.
CONTINUE READING

Joust Strenth + Fitness

This new fitness studio concept needed a bold positioning, name and visual expression to capture its vision. The owners turned…
CONTINUE READING

Kinderstreet

Flagship brand development for a leader in the pre-K, enterprise management software marketplace. NewFoundry developed the name, visual identity, tradeshow launch…
CONTINUE READING

Vale Solutions

Brand name and visual identity development for a breakthrough, software development company.
CONTINUE READING

Falcon Camp

Brand portfolio consulting and visual identity design for an award-winning, summer camp program in Eastern Ohio.
CONTINUE READING