firebolt_siteWhen Estrakon and Tec Art Industries, two leading, global suppliers and specialists in electronic signage and custom marketing media, merged they needed an innovative and inspiring new brand to reflect this exciting development. They partnered with NewFoundry to create a new name, identity, tagline, positioning, brand visual language, and website. Introducing Firebolt, an evocative new brand that combines the power of LED point-of-purchase experiences and the visual impact of stunning edge-lit signage.