We love helping entrepreneurs transform their dreams into reality, so today is a pretty exciting day for us here at NewFoundry. We are pleased to celebrate the official product launch of Maté Bros energy brew. Student-athletes Jordan Gaarenstroom and Sam Mikulak (University of Michigan gymnasts) banded with Alex Anunciation (former gymnast and elite wrestler) with a vision to launch a company around the yerba maté drink they created that helped them get to the top of their respective sports. Jordan, Sam, and Alex partnered with NewFoundry, and together we built the company from the ground up. NewFoundry forged a brand strategy and visual identity around the idea of connectedness to embody the spirit and ideals of its founders. Our strategists and engineers helped uncover various options for production, packaging and distribution. We delivered an all-new website, matebros.com, designed as a dynamic extension of the brand with the flexibility Maté Bros needed as the company took shape and accelerated toward launch. Finally, we designed the product labeling and supported the brand with key touchpoints throughout its successful Kickstarter campaign. With today’s launch, Jordan, Sam, Alex and fourth partner and fellow University of Michigan gymnast Syque Caesar have demonstrated the unstoppable power that is Maté Bros. Congratulations, guys!