This new fitness studio concept needed a bold positioning, name and visual expression to capture its vision. The owners turned to NewFoundry for brand definition and design. The result was the development of Joust | Strength & Fitness: a one-of-a-kind health, fitness and strength building experience for individuals seeking a true alternative to the staged and formulaic health club practices available today.

“NewFoundry developed our identity, web site, color palette, and even advised on the little things, like seating, clocks and coat hooks. The attention to detail was amazing and helped create a real brand experience for Joust which has been a huge benefit for our start-up business.”

Jenn Cornell, Owner,
Joust Strength + Fitness