Digital Roots develops software solutions that enable brands to monitor and determine context, relevancy, and sentiment of conversations around their brand/s or products, in real-time.

Digital Roots sought NewFoundry’s mobile engineering expertise to help enhance their core product suite with an all-new, interactive video engagement product. The result was the delivery the Lucid™ video app: a tablet-based product platform that enables call center staff to respond via recorded video. The tablet solution was ideal (versus a desktop camera execution) because of the critical need for portability.