Sea Ray took home the 2017 Neptune Award for “Best Website” in recognition of their boat configurator, designed and engineered by NewFoundry. The Neptune Awards are administered by the Marine Marketers of America (MMA) and celebrated annually at the Miami International Boat Show.

In an MMA press release, Sally Helme, MMA vice-president and Neptune Awards chairperson stated:

“The results of this year’s contest prove that innovation and creativity are alive and well in the boating marketplace. The Neptune Awards are judged on the basis of marketing excellence with a variety of criteria and benchmarks for each category.”

Sea Ray was recognized with the Neptune Award in part because of the significant, positive impact the configurator has had on its business. Sea Ray stated that the configurator has done this by:

  • Providing a captivating shopping experience for consumers that is cohesive with Sea Ray’s visual identity and the broader SeaRay.com web experience.
  • Facilitating the journey from shopping to purchase through contact capture and integration with Salesforce for lead tracking and analytics. The configurator realized more than a three-fold increase in leads within two months of launch.
  • Ensuring accurate product representation and pricing that is always in step with manufacturing and marketing databases, a key advantage of this custom-engineered solution versus competing “plug-and-play” CPQs.

For more information about the results Sea Ray is getting with the configurator, see the Sea Ray Neptune Awards winner’s summary.

Get an overview of the configurator in less than 60 seconds by watching the video below.