Author: NewFoundry


Positioning, brand name and visual identity development for the Michigan State University supported launch pad and incubator for new product and service ideas grounded in education, learning and teaching.

Avenue Logistics

Brand naming and identity design for a leading logistics consulting company and freight forwarder based in McAllen, Texas.


Brand name and visual identity development for a web-based, community-alert and security software platform.

Joust Strenth + Fitness

This new fitness studio concept needed a bold positioning, name and visual expression to capture its vision. The owners turned to NewFoundry for brand definition and design. The result was the development of Joust | Strength & Fitness: a one-of-a-kind health, fitness and strength building experience for individuals seeking a true alternative to the staged and […]


Flagship brand development for a leader in the pre-K, enterprise management software marketplace. NewFoundry developed the name, visual identity, tradeshow launch materials and advertising for the established software company.

Vale Solutions

Brand name and visual identity development for a breakthrough, software development company.

Falcon Camp

Brand portfolio consulting and visual identity design for an award-winning, summer camp program in Eastern Ohio.

Red Cedar Writing Project

NewFoundry crafted the visual identity system for Michigan State University’s Red Cedar Writing Project. “NewFoundry created an emotional and effective identity that was warmly received by an academic audience – not typically the easiest crowd to please.” Alaina Dillon, Red Cedar Writing Project