Author: NewFoundry

Showcasing Automotive Technology Leadership at CES 2018

For CES 2018, Renesas Electronics America once again partnered with NewFoundry to create a captivating experience for visitors to its invitation-only event adjacent to the Las Vegas Convention Center. NewFoundry’s multidisciplinary team was engaged from concept through on-site support at the show, creating the show themeline, messaging, and visual language concepts, designing every thematic touchpoint, […]

Club Car Commercial Vehicle Configurator

We recently launched an all-new vehicle configurator – also known as a custom CPQ (configure, price, quote) site – for Club Car’s extensive line of commercial vehicles. In addition to supporting fully customizable builds of 57 vehicles and 489 options and accessories, the custom-designed solution streamlines the purchase process with workflows that promote “fit-to-task” configurations […]

Off to the Races with a New Magento eCommerce Website

ROUSH Performance produces some of the highest performing vehicles and components available anywhere. The brand is known for precision engineering and pushing limits, whether on the street or the racetrack. And when it came time to redesign its eCommerce website and build it on Magento, ROUSH Performance turned to NewFoundry. A performance automotive brand with […]

The Tragical History Tour Now on Your iOS or Android Device

Scott Michaels, of the acclaimed Dearly Departed Tours in LA, sought out NewFoundry’s design and development expertise to bring a taste of his tours to the palm of your hand. The Dearly Departed Death a Day Calendar is a light-hearted look at the Dark Side of Hollywood. Famous and infamous people die every day and […]

Insights with the Interns

This summer NewFoundry was lucky to have University of Michigan students Mara Gordon and Courtney Nash with us as engineering interns. Before they returned to campus, we were able to sit down with them and get some insights into how they approached the internship and what they learned. First off, what are you studying in school and […]

Intermitten

Exploring Creativity’s Role in Innovation

NewFoundry is proud to be a sponsor and the key creator of the branding of Intermitten, a conference for anyone who believes that creative problem-solving is the key to innovation—in your career, your industry, and your life. This first-of-its-kind conference takes place in Ann Arbor, Michigan and offers two days of high-energy, dynamic learning featuring over 15 presentations, panels, […]

Pop-Post

Pop-Post Entertainment Platform

Entrepreneur and media industry veteran Kathleen Hiraga approached NewFoundry to bring her Big Idea to life: Pop-Post. She envisioned Pop-Post as an online platform to showcase female artists, designers, creators, and fans of entertainment content. With gaming enthusiasts’ show PAX East quickly approaching, our design, engineering, and project team jumped right in and took the […]

Ripple: A Brand Born to Change the Game

Two gutsy, visionary entrepreneurs set their sights on solving the daily pains experienced by principal investigators and research coordinators everywhere that manage large life science research studies: poor participant recruitment, inefficient participant tracking systems, and lack of measurable engagement. A combination of administrative headaches, time-consuming scheduling, and recruitment worries plagues every life science research effort. Researchers are […]

Roush: Vehicle Configurator Web App

The new wave of digital initiatives will be the earnest ones with a long-term vision of connecting the online with the offline. In the age of information overload, consumers need a reason to enter your digital ecosystem—whether it be a website, app, or social media pages. And brands need avenues to move forward in fast-evolving marketplaces. NewFoundry […]

Jump$tart

NewFoundry helps create a financially literate future for kids

Jump$tart is a coalition of diverse financial education stakeholders and organizations that work together to educate and prepare our nation’s youth for life-long financial success. When Jump$tart reached out to NewFoundry for help, the fact that two of the NewFoundry partners are married to school teachers meant that NewFoundry dove in with a passion. The […]